Motive, the AI-powered integrated operations platform for fleets, has announced the global availability of its Positive Driving safety system.

Positive Driving is a new AI model that automatically identifies positive driver behaviors. The system can detect actions such as quickly reacting to obstacles to avoid collisions or creating a safe following distance when cut off by another vehicle. 

By automatically surfacing these moments in real time, insights from Positive Driving enable managers to lead coaching sessions with recognition, foster a more motivating safety culture, and reduce accidents and turnover. 

Recognizing Safe Drivers

Recognition is one of the most powerful ways for boosting morale, increasing engagement, and retaining drivers. 

With AI, Motive said it makes it easy by automatically spotting and surfacing positive driving moments in real time. 

With AI-powered recognition, companies can create a more engaged workforce, resulting in an average of 64% fewer safety incidents and 43% lower turnover, according to Motive. 

In industries like transportation and logistics—where annual turnover rates can often exceed 90% and safety risks are a real concern—companies that start with positive reinforcement see better outcomes: fewer collisions, lower attrition, and higher employee satisfaction. 

Motive’s Positive Driving feature is powered by highly accurate AI to automatically identify smart driving behaviors. These actions are then validated within seconds by Motive’s Safety Team.

Combined with Motive’s unsafe behavior detection, Positive Driving provides a comprehensive view of driver performance, enabling managers to coach constructively, celebrate smart decisions, and run safer programs. 

“Rewarding exceptional driving performance is more than a nice-to-have—it’s a strategic lever,” said Karol Smith, director of transport safety at Estes Forwarding Worldwide. “One of our drivers avoided what could have been a really bad accident when a truck made an illegal U-turn right in front of him. Motive Positive Driving gave us instant visibility into his quick thinking, and we were able to praise him for his defensive driving.”

“With Positive Driving, we’re giving companies an easy way to recognize excellence on the road in order to build trust and increase employee engagement,” added Hemant Banavar, chief product officer at Motive. “By automatically surfacing the moments that matter, Positive Driving turns everyday decisions into powerful coaching opportunities that lead to safer fleets and stronger teams.”