
Run on Less, a cross-country roadshow to showcase fuel efficiency advancements, has partnered with telematics provider Geotab to install its devices on all trucks participating in the three-week event to track their progress.
Run on Less, a cross-country roadshow to showcase fuel efficiency advancements, has partnered with telematics provider Geotab to install its devices on all trucks participating in the three-week event to track their progress.

Screenshot via Run on Less

Run on Less, a cross-country roadshow to showcase fuel efficiency advancements, has partnered with telematics provider Geotab to install its devices on all trucks participating in the three-week event to track their progress.
Run on Less will demonstrate how Class 8 trucks can use different technologies to achieve the best possible fuel economy. Geotab will install its devices on all trucks participating in the Run. The company is developing a dashboard to show statistics such as fuel usage, DEF level, idle time, and cruise control along with the team’s fuel economy.
Results will be shared on runonless.com throughout the event.
Run on Less will feature six to 10 Class 8 trucks, using current commercially available technologies to haul actual freight around the country. The trucks will be equipped with different technologies and drivers will demonstrate how to achieve the best fuel economy in today’s highway tractors.
Run on Less is being put on by the North American Council for Freight Efficiency and Carbon War Room’s Trucking Efficiency Operation, with Shell and PepsiCo as sponsors.
“For over 15 years, Geotab has been helping businesses streamline their operations and discover new cost-saving potential with our industry-leading telematics device and software,” said Scott Sutarik, associate vice president, commercial vehicle solutions, Geotab. “With a key focus on fuel economy, we’re thrilled to partner with NACFE and help Class 8 trucks discover new techniques and best practices for minimizing their fuel usage and spend.”
The three-week event will kick off from multiple locations across the U.S., culminating at the North American Commercial Vehicle show in Atlanta on Sept. 25-28. Final results will be announced and drivers will showcase their equipment and share fuel economy learnings and best practices with attendees.
“Trucks will be operating in different weather conditions, hauling different payloads and on different routes. Some will be driving in more mountainous areas and some will have to deal with crosswinds—as they do every day,” said Mike Roeth, executive director of NACFE. “The key is how these all-star truckers and the fuel efficient equipment the fleets provide them handle all of these real challenges.”
For more information, click here.

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