Trucking company C.R. England on Thursday honored hundreds of their military veteran drivers and employees at a military-themed event at its corporate offices in Salt Lake City.

Attended by national, state and local military and government officials, and hundreds of C.R. England drivers and employees, the company unveiled five new military-themed trucks and trailers to be driven exclusively by former members of the military and announced the goal of adding 350 veterans to their driver force by the end of 2014.

"We are honored to recognize the many former members of the military who are part of the C.R. England team, both those who drive for us as company drivers and independent contractors, as well as those in driver-support roles across the nation," said Dan England, chairman of C.R. England. "Not only is it our duty to ensure that those coming out of the military have great jobs, but it is our privilege to hire these men and women. Veterans bring special skills to the workforce, which make them ideal candidates for positions in our company."

During the event, England announced the following incentives for attracting new veterans to the C.R. England driver force: 

• Increase the number of military veteran drivers by 350 by year-end, giving C.R. England more than 1,300 drivers who have military backgrounds.

• Tuition incentives for military veterans.

• Access to Veterans' Career Counselors to assist veterans in finding the best driving job within C.R. England that provides the best career fit.

• Monthly "Veteran of the Month" recognition in company publications.

• Each new veteran hire will receive a hat and a special decal for their truck that recognizes them as an "Honored Veteran".

• The annual selection of veterans to drive unique military-branded trucks and trailers. Each year C.R. England will expand the "Honored Veterans" truck and trailer program by at least five additions to the fleet.

During the event, the first five trucks and trailers in the "Honored Veterans" fleet were unveiled. The trucks are 2015 Freightliner Cascadia Evolutions. The trailers are manufactured by Utility with the new Thermo King Precedent S-600 Trailer Refrigeration System.