The Road to Diversity: The Business Case for Diversity in Trucking
ATA Creates Award to Recognize DEI Efforts in Trucking
The ATA Diversity Equity and Inclusion Change Leader Award recognizes members who make a commitment to a culture of acceptance and belonging for their employees.

The ATA Diversity Equity and Inclusion Change Leader Award recognizes members who make a commitment to a culture of acceptance and belonging for their employees.
File Photo: USA Truck
The American Trucking Associations has opened applications for its newest award, which recognizes ATA members who make a commitment to a culture of acceptance and belonging for their employees.
Nominations for the ATA Diversity Equity and Inclusion Change Leader Award are due by Sept. 10. Award recipients will be honored this October at ATA’s annual Management Conference & Exhibition in San Diego, California.
“ATA is leading the charge to make the trucking industry more diverse, and part of that is recognizing carriers and companies that are doing their part to create welcoming, equitable workplaces for their employees,” said ATA President and CEO Chris Spear in a press release. “It is one thing to talk about improving diversity, but the Change Leader Award identifies industry leaders that are walking the walk every day.”
Spear added: “We hope the creation of this award encourages continued improvement in the industry’s longstanding commitment to equal opportunity from behind the wheel to the boardroom.”
“An award that recognizes those in our industry who are working hard to increase diversity shows that we, collectively as an industry, are serious about these considerations. Diversity, equity, and inclusion are more than a passing issue – they are existential components of competition,” said USA Truck President, CEO and Director James Reed, chairman of the ATA Diversity and Inclusion Working Group.
If you are thinking of applying for this award, consider also sharing your efforts with HDT Managing Editor Vesna Brajkovic (vbrajkovic@truckinginfo.com) for possible inclusion in HDT's new series "The Road to Diversity."
More Fleet Management

Why This Trucking Recovery Is Different
Freight demand remains sluggish, but rising costs and tougher enforcement have taken enough capacity out of the market to change the outlook for motor carriers.
Read More →
Platform Science Adds Dispatch and Safety Tools
Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.
Read More →
PrePass Intelligence Mines Fleet Bypass, Toll and Safety Data
PrePass Intelligence helps fleets measure bypass savings, flag potential toll overcharges, and spot suspicious transactions by combining data from separate systems.
Read More →
Motive Adds AI Agents for Fleet Operations
New tools automate follow-up on fleet data, from maintenance work orders to driver alerts, with two-way voice conversations planned for later this year.
Read More →Can You Beat Our Trucking Trivia Challenge?
Test your truck knowledge with 19 trivia questions from Heavy Duty Trucking Exchange. Can you keep up with the fleet pros?
Read More →
BeyondTrucks Adds Rules Checks to Dispatch
New Compatibility Engine checks driver qualifications, equipment requirements and fleet policies before loads are dispatched.
Read More →
Diesel Prices Hijack Trucking’s Worry List
ATRI’s annual survey finds cautious optimism about freight, but diesel costs, litigation, and insurance continue to squeeze fleets. Drivers have different priorities on several issues.
Read More →
Nomination Deadline Extended for HDT Emerging Leaders
Just a few more days to nominate accomplished trucking fleet professionals under 40 who are making an impact and helping lead the industry forward for the HDT Emerging Leaders award. Deadline extended to October 20!
Read More →
What Will ATA’s New Leader Bring to Trucking's Table?
Incoming President and CEO Mark Colson’s record in Alabama offers clues about his priorities and approach following Chris Spear’s abrupt departure as the head of the American Trucking Associations.
Read More →
Volvo, Waabi Start Commercial Autonomous Operations in Texas
Volvo VNL Autonomous trucks, powered by the Waabi Driver, are hauling freight directly to third-party facilities for a customer in Texas.
Read More →
