35th Shell Rotella SuperRigs Starts May 18
The 35th Annual Shell Rotella SuperRigs truck beauty competition is set to take place from May 18-20 at the Exchange Center at Expo Square in Tulsa, Okla.

Photo: Shell Rotella

The 35th Annual Shell Rotella SuperRigs truck beauty competition is set to take place from May 18-20 at the Exchange Center at Expo Square in Tulsa, Okla.
The Shell Rotella SuperRigs competition is a contest for actively working trucks. Owner-operator truckers from across the U.S. and Canada will compete for cash and prizes in excess of $25,000. Twelve of the drivers will be selected to have their trucks featured in the 2018 Shell Rotella SuperRigs calendar.
This year’s theme is “Titans of Tulsa” and the event will feature activities for truckers and their families as well as for the general public.
The annual event is free to attend and open to the public.
“The opportunity to celebrate the 35th Shell Rotella SuperRigs is a great testimony to the hardworking truck drivers from the U.S. and Canada that deliver goods every day and take great pride in their work and their trucks,” said Megan Pino, global brand manager, Shell Rotella. “The dedication of so many drivers over the years has made this a great event and we look forward to sharing the Titans of Tulsa with drivers and people in the Tulsa area.”
In addition to the truck beauty contest, there will be entertainment including vendors, games, prizes, the Rotella Road Show, and the Rotella T6 BBQ Pitt. The annual lights contest will take place on Thursday night along with a live concert by trucker and country music artist Tony Justice.
The Shell Rotella SuperRigs truck parade, which allows drivers to show the local community their great-looking rigs, will take place downtown on Friday night beginning at 6:00 p.m. at the Brady Arts District around Guthrie Green. Drivers will stage their rigs, turn on their lights, pump up the music and start the street party. There will be live entertainment as well. On Saturday, all contestants are invited to enjoy a complimentary barbeque lunch cooked on the Rotella T6 BBQ grill.
For updates about Shell Rotella SuperRigs and Shell Rotella products, visit Rotella.com.
More Drivers

Netradyne Intelligence Uses New AI Agents to Automate Response to In-Cab Camera Data
The company called the next-generation in-cab camera safety platform "a fundamental shift from systems that report on what happened to systems that actively drive what should happen next."
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Prime Inc. to Open $7.9M Flagship Used-Truck Dealership
A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.
Read More →Short Takes: Inside K&B’s Truck Safety Tech
Listen to learn how K&B Transportation uses cellphone-blocking technology, speed management systems, weather geofencing, bridge avoidance tools, and more to improve driver safety.
Read More →
Nussbaum Expands Driver Compensation with Pay Raises, Profit Sharing
Nussbaum Transportation said its latest compensation package could push first-year driver earnings above $90,000 in key hiring markets.
Read More →Listen: Inside Modern Fleet Safety: AI, Cameras & Speed Control at K&B Transportation
Fleet safety is evolving fast—and technology is at the center of it. Learn how a former commercial vehicle enforcement officer turned director of safety at K&B Transportation is embracing real-world safety technology.
Read More →
Maverick Announces 2026 Driver Pay Raises
New raises for Maverick Transportation drivers will take effect on May 31, 2026.
Read More →
Illinois Trucker Indicted for Nearly $22,000 in Ohio Turnpike Toll Evasion
Authorities say an Illinois trucker avoided paying tolls for two years, and now faces felony charges, possible prison time, and forfeiture of his Freightliner tractor.
Read More →
New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems
Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.
Read More →
WIM, Trucker Path Name Top 3 Women-Friendly Truck Stops
ATA’s Women In Motion Council and Trucker Path highlight three truck stops that meet all seven safety-focused criteria and rank highest among female drivers.
Read More →
