The 35th Annual Shell Rotella SuperRigs truck beauty competition is set to take place from May 18-20 at the Exchange Center at Expo Square in Tulsa, Okla.
by Staff
May 11, 2017
Photo: Shell Rotella
2 min to read
Photo: Shell Rotella
The 35th Annual Shell Rotella SuperRigs truck beauty competition is set to take place from May 18-20 at the Exchange Center at Expo Square in Tulsa, Okla.
The Shell Rotella SuperRigs competition is a contest for actively working trucks. Owner-operator truckers from across the U.S. and Canada will compete for cash and prizes in excess of $25,000. Twelve of the drivers will be selected to have their trucks featured in the 2018 Shell Rotella SuperRigs calendar.
Ad Loading...
This year’s theme is “Titans of Tulsa” and the event will feature activities for truckers and their families as well as for the general public.
The annual event is free to attend and open to the public.
“The opportunity to celebrate the 35th Shell Rotella SuperRigs is a great testimony to the hardworking truck drivers from the U.S. and Canada that deliver goods every day and take great pride in their work and their trucks,” said Megan Pino, global brand manager, Shell Rotella. “The dedication of so many drivers over the years has made this a great event and we look forward to sharing the Titans of Tulsa with drivers and people in the Tulsa area.”
In addition to the truck beauty contest, there will be entertainment including vendors, games, prizes, the Rotella Road Show, and the Rotella T6 BBQ Pitt. The annual lights contest will take place on Thursday night along with a live concert by trucker and country music artist Tony Justice.
The Shell Rotella SuperRigs truck parade, which allows drivers to show the local community their great-looking rigs, will take place downtown on Friday night beginning at 6:00 p.m. at the Brady Arts District around Guthrie Green. Drivers will stage their rigs, turn on their lights, pump up the music and start the street party. There will be live entertainment as well. On Saturday, all contestants are invited to enjoy a complimentary barbeque lunch cooked on the Rotella T6 BBQ grill.
Ad Loading...
For updates about Shell Rotella SuperRigs and Shell Rotella products, visit Rotella.com.
Listen as transportation attorney and TruckSafe Consulting President Brandon Wiseman joins the HDT Talks Trucking podcast to unpack the “regulatory turbulence” of last year and what it means for trucking fleets in 2026.
Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
The Federal Highway Administration is asking motor carriers and truck drivers to give input on where and when drivers have difficulty finding truck parking, and on how drivers prefer to get information on available parking.
The Federal Motor Carrier Safety Administration continues a crackdown on an increasing number of states it says have been issuing non-domiciled CDLs improperly.
The Department of Transportation and the Federal Motor Carrier Safety Administration took several actions in 2025 to tighten enforcement of regulations for commercial drivers. Will those affect trucking capacity in 2026?
Lisa Kelly talks to HDT about the return of the show Ice Road Truckers, what really happens on the ice roads, how reality TV shapes drivers’ stories, and the career she’s built beyond the show.