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A New Argument for Electrification: Managing Fuel Volatility

As oil prices surge amid Middle East conflict and a blocked Strait of Hormuz, fleets are feeling the squeeze in real time. In this guest column, Geotab's Neil Cawse argues electrification is no longer just about sustainability or ROI — it’s about insulating operations from what he calls a "volatility tax."

by Neil Cawse, Geotab
April 15, 2026
Guest Voices column header with headshot of Neil Cawse against backdrop of an electric truck charging

Recent fleet hesitation on electrification is a strategic error, says Neil Cawse, founder and CEO of Geotab.

Credit:

HDT Graphic/Geotab headshot

3 min to read


The 2026 conflict in the Middle East has exposed a vulnerability in our economy that we can no longer ignore. With the Strait of Hormuz effectively blocked, the price of Brent Crude is surging daily, and the fallout is sending shocks across the globe. This volatility moves directly into freight budgets, delivery surcharges, and the prices consumers pay at the checkout counter.

For years, the business case for electric vehicles rested on two pillars: emissions and total cost of ownership. Both remain critical, but a third pillar has become the most urgent for any executive: resilience. For fleets, electrification is integral to reducing operational costs impacted by global uncertainty.

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The Volatility Tax

We are currently navigating a "volatility tax." Oil is a globally traded commodity with a price constantly impacted by geopolitics. When global chokepoints are threatened, the resulting price spikes act as an immediate, regressive tax on every business that moves goods. This instability creates swings in operating costs that eventually get passed on to consumers through higher grocery prices, service calls, and deliveries.

Hedging and fuel surcharges do not fix the underlying weakness of a transport system built around fuel priced by external global shocks.

Operational Reality

The shift to electrification is an operational reality. In 2025, global EV sales reached over 20 million units. On the Geotab platform alone, connected electric vehicles logged nearly 900 million miles last year.

These organizations are de-risking their supply chains. Every mile powered by the domestic grid instead of diesel or gas is a mile protected from current oil-price spikes. It transforms a volatile variable cost into a more predictable, manageable expense.

Parity Through Technology

We must be honest about the remaining hurdles. Range and infrastructure are still challenges for specific heavy-duty or long-haul operations. However, the "not ready" argument is losing ground daily.

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Advances in battery performance, depot charging, and smart route planning mean that light-duty, medium-duty, and regional "return-to-base" haulage have much to electrify right now. In these sectors, the transition provides a clear competitive advantage.

While electricity is not immune to price pressure, it is generated from a diverse, domestic mix of sources. When you pair a fleet with on-site solar and managed charging, you stop being a price-taker and start becoming an energy manager. That is a level of operational control that oil will never provide.

The Strategic Payoff

The leaders moving fastest today are using data to pinpoint exactly where they can remove oil exposure from their business. They are identifying which vehicles can transition now and where charging fits into existing duty cycles without compromising uptime.

Recent hesitation on electrification is a strategic error. Slower adoption does not preserve
“flexibility.” It preserves dependence. It leaves fleets, and ultimately the economy, exposed to the next supply shock, the next blockade, and the next jump in fuel-linked costs.

We have reached a point where environmental benefits, economics, and resilience are converging.

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For businesses and households alike, the geopolitical case for EVs is increasingly straightforward: fewer dollars tied to chokepoints half a world away, and more control over the cost of moving people and goods at home.

About the Author: Neil Cawse is the founder and CEO of Geotab, a company that provides telematics and connected vehicle technology for fleets. An engineer by background, Cawse started Geotab in 2000 and has grown it into one of the world’s largest telematics providers. He is known for his technical leadership, hands-on approach, and focus on data-driven innovation, particularly in electric vehicle adoption, artificial intelligence, and sustainability.

This article was authored and edited according to Heavy Duty Trucking’s editorial standards and style to provide useful information to our readers. Opinions expressed may not reflect those of HDT.

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