TheTruckCenter.com will be launched March 23 at the Mid-America Trucking Show in Louisville, KY. It will be a business-to-business (B2B) e-commerce marketplace for the sale of trucks and related services, including financing, certification, warranty and third party inspections.
The site will be powered by Entrade's B2B e-commerce technology and operate as a wholly-owned subsidiary of Entrade Inc.
The Associates will collaborate on the design and implementation of the new business and
Web site. It will also list its inventory of used trucks on the site and provide related financing.
"TheTruckCenter.com is a key element in our e-commerce strategy," said Douglas C. Spencer,
executive vp for The Associates Transportation Group. "This site is designed to be very attractive to truck buyers, while serving the interests of truck dealers, truck manufacturers and other sellers of trucks."
Entrade Inc. is a majority interest holder in utiliparts.com and printeralliance.com, and has reached an agreement to become the single largest shareholder of asseTrade.com. Nationwide auction systems, a land-based public auction company, is a 100 percent owned subsidiary of Entrade. Entrade is a minority interest holder in pricecontainer.com, and has licensed
its technology to ATMCenter.com.