Jeff Sass is bringing his marketing experience with two major truck makers to Hendrickson's component business.
 - Photo courtesy Hendrickson

Jeff Sass is bringing his marketing experience with two major truck makers to Hendrickson's component business.

Photo courtesy Hendrickson

Jeff Sass, most recently with Navistar, has joined Hendrickson in a new role as vice president of marketing.

“In this new role, Sass will be leading Hendrickson’s marketing initiatives and responsible for creating and implementing business strategies for both product roadmaps and brands,” said Gary Gerstenslager, president and CEO of Hendrickson, in an announcement. “He will drive Hendrickson’s marketing strategies, identifying new markets, and create integrated business development strategies.”

Sass most recently was senior vice president, North American sales and marketing, for Navistar. Prior to that, he held several leadership positions at Paccar, including national sales manager of Peterbilt for Paccar Parts, and director of marketing, planning and research at Kenworth.

Sass earned an MBA in Marketing from Seattle University and a BS from the University of Oregon.
Hendrickson is a global manufacturer and supplier of medium- and heavy-duty mechanical, elastomeric and air suspensions; integrated and non-integrated axle and brakes systems; tire pressure control systems; auxiliary lift axles systems; parabolic and multi-leaf springs; stabilizers; bumper; and components to the global commercial transportation industry.

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