How efficient can a Class 8 truck be? That’s the question Shell Lubricants is asking with its new concept truck project, the Starship Initiative. A collaboration with Airflow Truck Company, the Starship truck makes use of existing and customized technologies, along with a one-of-a-kind cab to push the limits on fuel efficiency.
Shell Explores the Limits of Fuel Efficiency at Eco-Marathon
On a weekend where Shell Lubricants hosted an eco-marathon challenge, the company showed off its Starship concept truck, aiming to push the limits of fuel efficiency with current technology.

The Starship is a highly aerodynamic demonstration truck developed by Shell and Airflow to test how existing technologies and innovative design can improve trucking efficiency. Photos: Jim Beach
The Starship was on display at the Sonoma Raceway, Sonoma, California, April 19-22 as part of Shell’s Make the Future California and Eco-marathon Americas 2018 festival. In addition to the Starship, displays included low-emissions automobiles using technologies such as fuel cells, hybrid drivetrains and electric engines. Toyota’s hydrogen cell Class 8 truck, put in service in October at the Ports of LA and Long Beach by Southern Counties Express, was also on display. A number of interactive and informational displays were also featured.
The key event of the festival was the Eco-marathon mileage challenge, with 99 high school teams vying to set a new mileage mark while piloting their class-constructed vehicles around the Sonoma Raceway track.
Starship's Energy-Efficient Technologies
The Starship truck will hit the highways in May, for a cross-country trip to test how efficient it can be. Energy-efficient technologies include a bespoke aerodynamic design made of 100% carbon fiber, active grille shutters that open and close based on based on temperature (when open, air can flow through the radiator and engine compartment; when not needed, the shutters close automatically, allowing air to move around the vehicle, which eliminates a drag), an aerodynamic boat tail, and super long side skirts.
Several technologies are put to work improving the truck’s 6-cylinder, 400-hp engine that was calibrated with the automated manual transmission to run at low speeds – down to 800 rpm.
The truck will also have a hybrid axle system installed, with an electric motor and axle replacing the rear tractor non-driven axle to supply extra power when climbing grades.
Topping off the truck, literally, is a solar array on the trailer roof that charges and stores power in a 48-volt battery bank to power normal loads such as lights, wipers and blower motors, plus power for other electrical components and equipment.
The truck was built by Airflow Truck Company, the third high-efficiency truck built by company owner Bob Sliwa. He built his first in 1983 after buying a Class 8 tractor and setting out on the road where he said he was “amazed” at the inefficiency of heavy trucks. He was getting 4-5 mpg of fuel. So, he started tinkering. Having a racing background, that was something he was used to doing. Little by little, modification by modification, he was able to improve his fuel efficiency to 10 mpg.
In 2012, he bought a new truck from an OEM, spent two years modifying it and ended up getting 13.4 mpg while hauling a full load.
The Starship was built “from scratch” he said, with an aerodynamic design. While much of the technology used is now currently available, there were still several modifications that had to be made, Sliwa said, citing the window defroster as an example. The windshield on the Starship is much bigger than a normal Class 8 truck windshield, and required larger tubing and adding four blower motors to deliver the airflow necessary.
Why Shell's Involved With a Concept Truck
Bob Mainwaring, technology manager for innovation, Shell Lubricants, said the goal of projects such as the Starship is to find ways of using existing technologies to “carry goods with as little energy as possible.”

Ways to do that include decreasing things such a drag, cross-sectional surfaces, velocity, acceleration and the overall mass of the truck while maximizing the mass of the load being hauled, which yields greater ton-mile efficiency. “You can do all of those things through engineering and careful driving,” he said.
Mainwaring stressed the importance of co-engineering – working with various component suppliers to decrease friction and improve efficiency of each part of the truck. “All OEMs are interested in the ‘low-hanging’ fruit to get more efficiency,” he said. Shell and other lubricant manufacturers contribute by reducing friction in engines, transmissions and axles. “Lubricants matter.” Taking that message into the heavy-duty space, Shell wanted to engage OEMs to co-design lubricants and drivetrains “that work together at the highest efficiency.”
As for the road trip, Sliwa said that while driving cross country, he’ll be focused on the gauges. He likened his driving style to being a kinetic energy manager. “We’ll be coasting a lot,” he said. On a recent 2,000-mile trip, he said, “we coasted 500 miles and used gravity to go down hills."
More Fuel Smarts

Range Energy Confirms eTrailer Performance in Winter Testing as Commercial Rollout Nears
Range Energy said its production-ready eTrailer system proved it can boost stability, safety, and efficiency in sub-zero winter conditions as the company moves toward scaled deployment.
Read More →
Top Green Fleets of 2026: Nomination Deadline Extended
Is your company a leader in sustainability efforts among trucking fleets? If so, Heavy Duty Trucking's editors want to hear from you.
Read More →New Lightweight Wheel Cover Targets Simpler Aero Gains [Watch]
Watch to learn how Deflecktor's new wheel cover design is taking a simpler approach to aerodynamics, with an eye toward making it more practical for both trucks and trailers.
Read More →
Deflecktor: Hubbub Aerodynamic Wheel Cover Cost-Effective Even for Trailers
Aerodynamic wheel covers can deliver small but meaningful fuel-economy gains for fleets, and Deflecktor says its latest design aims to make the technology easier and more affordable to deploy.
Read More →Cutting Fleet Fuel Costs in a Volatile Market [Listen]
When diesel prices are as volatile as they've been in 2026, it makes it tough for trucking fleets to plan and control costs. Breakthrough Fuel's Jenny Vander Zanden has insights on near-term savings strategies.
Read More →Diesel Price Swings Aren’t Over. What Can Your Fleet Do?
Practical steps fleets can take to manage fuel costs, from purchasing strategies to driver behavior.
Read More →
Diesel Prices Surge Toward Record Highs as Oil Price Volatility Intensifies
Prices jumped another 24 cents in a week, with California topping $7.50 and new data showing fleet fuel costs may already be at record levels.
Read More →
Volvo Testing Hydrogen-Fueled Internal Combustion Engines on Trucks in Europe
Hydrogen combustion engine trucks will be especially suitable over longer distances and in regions where there is limited charging infrastructure or time for recharging of battery-electric trucks, according to the company.
Read More →
Toyota’s Entry Into Cellcentric Signals Push to Accelerate Hydrogen Truck Adoption
By joining Daimler Truck and Volvo, Toyota brings fuel cell expertise to a joint effort aimed at making hydrogen viable for heavy-duty transport.
Read More →
U.S. Diesel Prices Hit $5.40, Top $7 in California
Trucking operators are slowing speeds, cutting empty miles, and declining unprofitable freight as diesel costs continue to rise due to conflict in the Middle East.
Read More →
