AT&T is offering its new Global Cell-ID, which can help optimize routes or schedules in real time based on cell-ID information from devices in more than 100 countries, even without GPS.

Global Cell-ID will make application development easier by giving developers access to cost-effective application programming interfaces, rather than having each developer build and maintain its own location databases for managing machine-to-machine solutions.

AT&T is also releasing its new Samsung Rugby Smart, a rugged device that is dustproof and water resistant. The phone can be submerged in up to 1 meter of water for 30 minutes, and can withstand extreme temperatures. It runs on Android 2.3 with 4G capabilities and has a virtual QWERTY keyboard, 3.7-inch Super AMOLED touchscreen display, 5-megapixel camera and an integrated flashlight.