Voodoo Ride, which manufactures vehicle appearance products and was co-founded by Dale Earnhardt Jr., has developed a new wheel and tire cleaner called Shoq, that cleans tires without damaging them.

"In the development stage, it was very important that we formulate a wheel and tire cleaner that not only works extremely well, but is also safe for all vehicles and is environmentally friendly," said Chris Ferraro, co-founder, president and CEO of Voodoo Ride. "With Shoq, we have created a non-abrasive wheel and tire cleaner that safely cleans without the use of acids and is biodegradable to protect the environment."
Shoq quickly and safely cleans brake dust, road tar, dirt and other grime that collects on wheels and tires. Manufactured without acids, Shoq can be safely used on all finishes, including clear-coated wheels. Shoq is biodegradable, phosphate free, non-abrasive and non-flammable.
Voodoo Ride was founded in early 2007 by NASCAR driver Dale Earnhardt Jr. and Christopher Ferraro, former president and CEO of VentureBrands LLC, a marine and automotive surface company. For more information, call (312) 944-0465 or visit www.voodooride.com.