John Cecco Photo: Truck-Lite

John Cecco Photo: Truck-Lite

Commercial vehicle lighting company Truck-Lite has named John Cecco the new vice president of sales at the company.

In addition to aftermarket sales, Cecco will oversee Truck-Lite’s customer service, pricing, and forecasting departments after the retirement of Bob Ives, former vice president of business development.

Cecco was previously the vice president of operations at Truck-Lite, with over 13 years of experience with the company. His product understanding, manufacturing background and customer service experience with original equipment customers will assist him in his new position, according to Truck-Lite.

"With Truck-Lite's continued growth in OE forward lighting, we recognized the need for increased efforts in the aftermarket to balance the business. As a result, we've expanded, restructured and refocused our direct sales team," said Cecco. "We're in a better position than ever to serve our end users, such as fleets, as well as our OE and aftermarket customers."