Fleet graphics provider Modagrafics has announced signing a sales agent agreement with Blackberry to market the Blackberry Radar asset tracking system to fleet owners.

Blackberry Radar is an asset tracking system for for-hire trucking companies and private fleet operators. It monitors location, critical events and the internal environmental conditions of trailers. The system can help fleet managers optimize trailer usage, improve on-time delivery and generate more revenue per trailer.

“Our focus with Blackberry Radar is to improve the bottom line for fleet owners,” said Derek Kuhn, senior vice president of IoT, Blackberry. “Blackberry Radar provides unparalleled data and analytics tools for fleet managers to locate, optimize, and maintain their trailer fleet. Working with Modagrafics, Radar can disrupt and improve the out-of-home advertising market.”

The Radar tracking device is self-contained and is designed to send fleet managers and dispatchers instant event-driven alerts and regular information updates. The sensors provide indications when cargo is loaded or unloaded, if the trailer is in motion or idle, and when the doors are open or closed. It also monitors trailer conditions, such as temperature, humidity, and barometric pressure. It can handle temperature fluctuations between -40 degrees Fahrenheit and 185 degrees Fahrenheit.

The Blackberry system is designed to share data with a fleet’s existing transportation management system. Installation and setup can take as little as 10 minutes per vehicle and each device has a battery life of over three years.

“By combining Modagrafics’ marketing and branding products with the Blackberry Radar solution, our customers will not only be able to improve traditional fleet efficiency, but they will have the ability to more effectively manage their brand presence, optimize their out-of-home marketing budget, and increase customer impressions,” said Paul Pirkle, president and CEO of Modagrafics.

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