Lighting products manufacturer Truck-Lite has launched a redesigned version of its website with improvements to its navigation, design, search and online commerce section.
The site was redesigned with user experience in mind, incorporating more powerful search and navigation technology. The changes are designed to make the website more easy to use, intuitive and optimized for desktop computers and mobile devices.
"This important initiative focused on completely overhauling our existing website by creating a customer-friendly, accurate resource so that technical guidance and educated decision-making is available 24/7 for our customers," said Brian Kupchella, CEO of Truck-Lite. "We partnered with key experts to develop a site that is intuitive to users and delivers robust product information."
The e-commerce platform is backed by a product information management system, creating a single source to ensure consistent product data across every medium.
Truck-Lite expects the dynamic search function and access to enhanced product-support, including technical bulletins, product videos, FAQs and industry news, will increase consumer confidence. The site also offers 24/7 ordering for Truck-Lite’s network of distributors.
“We totally redefined our product structure and rebuilt our data from the ground up," said Edwin Ludwig, Truck-Lite's digital marketing manager. "We understand that our customers need more information than ever to stay competitive and flourish in today's tech-driven marketplace, and we're really excited to deliver just that.”