(UPDATED) A new, bi-annual North American trucking trade show has been scheduled for September 2017 in Atlanta.
The inaugural North American Commercial Vehicle Show, focused on the commercial fleet and heavy truck market, will debut September 25-29, 2017, with more than 300,000 square feet of exhibition space. Plans are still being finalized with the facility and organizers did not want to make that public yet.
The new show will be organized and managed jointly by Hannover Fairs USA (HFUSA), a subsidiary of Deutsche Messe, and Newcom Business Media, the organizer of the Canadian-based Truck World and ExpoCam trade shows, through the North American Commercial Vehicle Show Partnership. (Newcom also publishes trucking magazines such as Today's Trucking and Truck News.)
The NACV Show will be held on alternating years from the IAA Commercial Vehicles show in Hannover, Germany, held during the even years. IAA is hosted by Deutsche Messe and owned by VDA (Verband der Automobilindustrie e.V.). Deutsche Messe also organizes China Commercial Vehicle held in Wuhan, China.
The NACV Show will target North American-based commercial fleet owners, owner-operators, commercial and light commercial vehicle dealers, distributors, repair shops, truck manufacturers and the commercial vehicle trade media.
"The idea of 'North American' is not intended to suggest we believe this show will take over from other non-U.S. events," Newcom Vice President Joe Glionna told HDT in an email. "But rather, become a show where attendees want to fly in from all corners of the country and continent to see. Most shows, including [Newcom's] in Toronto and Montreal, draw from a tight geographic area, no more than 150 miles. We intend to create a show worth flying to," he said, noting that "Hannover's experience in Germany and China proves that shows can attract thousands of out-of-towners."
When asked if organizers have had interest or commitments from major exhibitors such as truck and engine makers, Glionna said, "We have spoken with many people from varying organizations and believe that we have a strong concept that will produce a great show. We aren't in a position today to comment on which specific companies or organizations we have spoken with."
Glionna said they hope to announce more details in May.
This is not the only effort to establish a new North American trucking show that will alternative years with IAA. Last month, the American Trucking Associations, along with the Heavy Duty Manufacturers Association division of the Motor and Equipment Manufacturers Association, announced they are working with global event management and trade show firm Messe Frankfurt Inc. to develop a new, biennial North American-based truck and transportation event. However, no details on dates or location were announced.
These developments come in the wake of the major original equipment (truck and engine) makers deciding not to exhibit at this year's Mid-America Trucking Show in Louisville, Ky., with many saying they would prefer an every-other-year format like IAA.
Update April 15, 9:15 EDT, adds comments from Newcom's Joe Glionna.