The 31st annual Shell Rotella SuperRigs competition gets underway Thursday and runs through Saturday in Tomah, Wis. as part of the Budweiser Dairyland Super National Truck & Tractor Pull. 

2007 Peterbilt 279 of 2012 Shell Rotells SuperRigs Best in Show winner John O’Keefe.

2007 Peterbilt 279 of 2012 Shell Rotells SuperRigs Best in Show winner John O’Keefe.

The event is one of the premier truck beauty contest for actively working trucks. Truckers from across the United States and Canada will compete for cash and prizes valued at approximately $25,000.  Twelve drivers will also be selected to have their truck featured in the 2014 Shell Rotella SuperRigs calendar.

Contestants and attendees will also be able to see the National Tractor Pullers Association competition at the Monroe County Fairgrounds.

“This is the first time we have joined the hard working truckers of Rotella SuperRigs with another major event and we expect this to be a great weekend of competition,” said Chris Guerrero, global brand manager, Shell Rotella.

SuperRigs entrants can register on site upon arrival and enter the judging line whenever they are ready. Judging will take place between 7:30 a.m. and 5 p.m. on Thursday and Friday, and between 7:30 a.m. and 12 p.m. on Saturday. Judging takes about 20 minutes, and contestants do not need to be present to win. The presentation ceremony for the awards will take place at 1:30 p.m. on Saturday

The truck beauty contest is free to all participants. Every entrant will receive a gift package, while supplies last. Trucks entered in Shell the contest are judged by industry professionals who work for major trucking publications or broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality, and workmanship. 24 working trucks receive awards for categories such as Best of Show, Tractor, Tractor/Trailer Combination and Classic

Shell is also sponsoring three-time Mini Modified champion puller Larry Koester and his son Adam, the 2007 NTPA Mini Modified champion. Both will compete in their Shell Rotella-sponsored tractors in Tomah and will be available to meet SuperRigs attendees.

The NTPA Budweiser Dairyland Super Nationals will be held beginning on Thursday night and two sessions each will be held on Friday and Saturday and the finals will be Sunday.         

The SuperRigs light contest will be held at 9 p.m. on Friday followed by the annual trucker’s parade showcasing SuperRigs contestants. 

Saturday will include an on-site live auction in which all proceeds will be donated to benefit the Veterans Assistance Association. A variety of items will be auctioned, miscellaneous racing memorabilia; including the deck lid from the No. 22 Shell-Pennzoil car of Joey Logano which featured Shell Rotella SuperRigs in the Cup race at Bristol Motor Speedway on March 17.

Truckers who can’t attend the Rotella SuperRigs can enter Rotella Virtual SuperRigs through July 10. Drivers can upload a photo of their truck for a chance to be the Rotella Virtual SuperRigs  People’s Choice Winner. The truck with the most votes will win $500 and voting is open until July 31.

For updates about Shell Rotella SuperRigs visit

Shell Rotella SuperRigs Event Schedule

Thursday, June 20

Rotella SuperRigs

  • 7:30 am           Event Registration/Judging Line
  • 5:00 pm           Registration/Judging Close for the day
  • 10:30 pm         Mini Truck Parade On Track



  • 5:00 pm           Grandstand/Track Area Gates Open
  • 7:00 pm           Light Unlimited, TWD, Super Stock Open, Modified Mini tractors


Friday, June 21

Rotella SuperRigs

  • 7:30 am           Event Registration/Judging Line Opens
  • 3:00 pm           Mini Truck Parade On Track
  • 5:00 pm           Registration/Judging Closes
  • 5:30 pm           Contestant Dinner
  • 9:00 pm           SuperRigs Lights Contest
  • 10:00 pm         Truck Parade On Track/Fireworks



  • 9:30 am           Grandstand/Track Area Gates Open
  • 11:00 am         Super Farm Tractor, Light Super Stock Tractor, Light     Unlimited, Super Stock Tractor-Diesel
  • 6:00 pm           Modified Tractor, Pro Stock Tractor, FWD Trucks, Super Semis


Saturday, June 22

Rotella SuperRigs

7:30 am           Event Registration/Judging Line Opens

10:00 am         Live Charity Auction

11:00 am         Registration Line Closes

12:00 pm         Judging Line Closes

1:30 pm           Shell Rotella SuperRigs Awards Presentation and Charity Check Presentation