Improving trucking's image is the focus of an upcoming webinar from the Truckload Carriers Association on June 13.
The webinar will focus on pride and respect, two of the key factors that are in a fleet's ability to recruit and retain drivers, shape an operating environment and mitigate litigation.
Topics will also include effective programs developed by other fleets, how to use social media to get the message out, and how to respond to negative comments about your company or the industry.
The discussion will be moderated by TCA Highway Angel Spokesperson and Nashville recording articst Lindsay Lawler. Panelists include:
- Brad Bentley, editorial director, Randall-Reilly Recruiting Media
- David Carter, director of marketing, Old Dominion Freight Line, Inc.
- Dennis Dellinger, president, Cargo Transporters, Inc.
- Deborah Lockridge, editor-in-chief, Heavy Duty Trucking Magazine