Ford Commercial Truck is replacing its annual Tough Truck Sweepstakes with a contest – the Tough Truck Challenge – which gives business owners the chance to win a brand new work truck.

Entrants will be given a chance to convince a selection committee, and the public, that their business deserves the Grand Prize Super Duty Pickup.

Participants are encouraged to make their case in 300 words or less by describing their business, goals, and current commercial vehicles in an original way. The submission Period began April 15 and ends August 31.

The top 10 entries will be posted and put to a vote on the Ford Trucks Facebook fan page and – where the public will decide who wins.

First place is a 2014 Ford F-250 Super Duty. Second place is a trip to a Las Vegas trade show and $1,000 American Express Gift Card, and third place is a $1,000 American Express Gift Card.