Love's Travel Stops has completed its first live RFID customer fuel transaction.

The system, installed at the Pauls Valley, Okla. location, used RFID cardless technology and Comdata's financial processing software. After successful customer tests with Comdata and DFConnect, Love's will continue to roll out the RFID software at all travel stop locations.

More than 100 of Love's locations will have cardless fueling technology available by the end of August. The entire Love's network of travel stops will have it in September.

"We are excited about what we consider the next generation of fuel transaction processing through RFID technology," said Jon Archard, director of fuel marketing at Love's.

In addition to completing a live customer transaction using Comdata, Love's has successfully used DFConnect for cardless fueling transactions with their fuel tanker fleet for the past year.

"Our fleet has been very satisfied with the ease and automation of using cardless fueling technology at Love's locations for the past year. With the advantages provided through cardless transactions, including improved fuel theft control and a more efficient transaction process at the fuel island, we are taking a significant step in providing our customers yet another reason to choose Love's Travel Stops," Archard added.

RFID technology automates the fueling process with the use of low-cost RFID tags in vehicles. The software and RFID equipment are designed to detect a truck's RFID tags in the fueling lane and turn on dispensers wirelessly -- with little or no driver data input. RFID technology saves time for drivers and offers a secure financial transaction. Pumps are automatically turned off by RFID software after a truck leaves the fueling bay, which can reduce fuel theft incidents.

Love's is currently working with Comdata, a proven leader in processing financial transactions, and QuikQ, the company that developed Fuel Island Manager software.