Travis Bouck has joined Gilbarco Veeder-Root as vice president of marketing, North America. In this role, Bouck will lead the Greensboro, N.C.-based marketing team in positioning and product strategy, business development and new-product introduction.
Bouck is particularly dedicated to implementing consistent Voice of the Customer activities into the product development process, continuing Gilbarco's long-term partnerships with retailer and commercial customers.
Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International and, most recently, with UTC Fire & Security, where he served as director, product management, Global Fire Products.
Bouck holds an MBA from the Darden Graduate School of Business, University of Virginia and a BA in civil and environmental engineering from the University of Maryland at College Park.
Bouck is particularly dedicated to implementing consistent Voice of the Customer activities into the product development process, continuing Gilbarco's long-term partnerships with retailer and commercial customers.
Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International and, most recently, with UTC Fire & Security, where he served as director, product management, Global Fire Products.
Bouck holds an MBA from the Darden Graduate School of Business, University of Virginia and a BA in civil and environmental engineering from the University of Maryland at College Park.
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