In his new role, Iasiello will assist in growing Vipar Heavy Duty's National Account Program. He will report to Jim Pennig, Vipar HD vice president of business development.
Iasiello has previous experience in a sales management role at Dayco and as a heavy duty industry advocate with the Heavy Duty Manufacturers Association.
During his 22-year career at Dayco, Iasiello served in a variety of sales positions before becoming the company's heavy duty national sales manager. During his five years at HDMA, Iasiello served as vice president of member development for commercial vehicle suppliers. He received the Northwood University Management Education Award in 2009.
"We are excited to welcome Mark to the Vipar Heavy Duty team," says Pennig. "He will assist us in growing and developing an already strong national accounts program that utilizes the highest quality products from the industry's leading suppliers."