Alliance Truck Parts is celebrating the launch of its new online store with a 20% off promotion through December 31, 2011.

Fans can find a wide range of items showing the black and yellow Alliance Truck Parts logo as well as other branded Alliance Truck Parts Racing Team merchandise.

"We created our online store for customers and fans of the Alliance Truck Parts all-makes brand, and to share pride in our NASCAR Nationwide Series sponsorship of the No. 12 Dodge Challenger," said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. "Launching this retail outlet gives us another channel to share our love of racing and our commitment to quality, value and service, both on the highway and on the track."

Alliance Truck Parts online merchandise includes adult and children's apparel, No. 12 Dodge Challenger NASCAR-certified diecast cars and other items including key chains, hats, coffee mugs and luggage.

Visitors to the sites can save 20% on Alliance Truck Parts merchandise by using the promotional code "HOLIDAY."

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