AI in Logistics: Survey Uncovers Surging Adoption, Continued Concerns
Penske's Next-Generation AI Platform Gives Insights Down to Vehicle Level
Penske's next-generation Catalyst AI leverages more than 100 billion data points, more than 300 simultaneous models, and machine-learned fleet simulations to deliver trucking insights and real time benchmarking down to the vehicle level.

Catalyst AI is embedded within Comparative Insights, a feature of Penske’s Fleet Insight digital platform.
Photo: Penske
Penske Truck Leasing unveiled the next generation of its Catalyst AI artificial intelligence fleet management platform. The updated version adds more granular insights to the fleet-level visibility and benchmarking in the original platform.
Built specifically for commercial transportation, Catalyst AI applies machine learning (a type of AI) to turn its rich vehicle data sets into faster, more strategic decision-making for trucking companies.
Catalyst AI was built to meet a fundamental need in modern operations: how to take the right action, at the right time, from the right data. It now offers granular insights that allow real-time benchmarking and diagnostics at the individual vehicle and hub level.

The new Catalyst AI allows users to focus on specific metrics that matter most to their business, such as fuel efficiency, maintenance costs, and utilization.
Photo: Penske
The update introduces four core enhancements designed to make that possible:
Fantasy Fleet: Offers a new comparison set made up of top-performing vehicles most similar to each vehicle in the user’s fleet, helping them find gaps and elevate performance.
Vehicle-level Comparison: Enables users to compare individual vehicles to pinpoint performance differences, helping identify where targeted adjustments can drive better results.
Hub-level Comparison: Allows users to assess operations by location and uncover opportunities for improved efficiency at the local level.
Impacting Metrics: Gives users the ability to focus on specific metrics that matter most to their business, such as fuel efficiency, maintenance costs, and utilization.
“We’ve enhanced the platform’s ability to surface trends, benchmark at the vehicle level, and identify meaningful outliers across fleets and facilities,” said Art Vallely, president of Penske Truck Leasing. “Built in-house, the platform was designed to help our customers spend less time chasing data and more time improving performance."

The new version of Catalyst AI allows users to assess operations by hub and uncover opportunities for improved efficiency at the local level.
Photo: Penske
Catalyst AI is embedded within Comparative Insights, a feature of Penske’s Fleet Insight digital platform. While fleet-level insights remain free to customers, new Comparative Insights Premium unlocks deeper comparisons and access to the new Fantasy Fleet, available with a 30-day free trial.
The Technology Behind the Intelligence

Fantasy Fleet offers a new comparison set made up of top-performing vehicles most similar to each vehicle in the user’s fleet.
Photo: Penske
Since Catalyst AI launched in 2024, the platform has grown to support thousands of users.
“Catalyst AI now analyzes over 100 billion data points annually,” said Tim Haynes, vice president of digital and customer data at Penske.
“We’ve engineered a system that runs more than 300 models in real time, delivering comparison logic, trend detection, and scoring that is both scalable and immediate. This release reflects the technical backbone required to help fleets benchmark smarter and respond faster.”
“Catalyst AI gives fleet managers the data they need at their fingertips to run the operation and know exactly where they stand,” said Brian Harper, fleet operations leader at Darigold, an early adopter of the platform. “It lets us see how we’re performing against the market in real-time.
“The data surfaced through Catalyst AI has already supported internal reporting and opened opportunities to reduce costs and reevaluate how we measure success.”
Learn more about Catalyst AI and artificial intelligence:
More Fleet Management

Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery
The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.
Read More →
Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
ArcBest Consolidates Brands, Cuts Workforce
The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.
Read More →
Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession
ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.
Read More →
Michelin Adds AI Assistant to MyConnectedFleet Platform
Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.
Read More →
LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools
New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.
Read More →
July Imports Poised to Set Container Record
The National Retail Federation projects July container imports will surpass the pandemic-era record as shippers frontload freight ahead of expected August tariff increases.
Read More →
HDT Announces 2026 Truck Fleet Innovator Finalists
From AI and fleet electrification to safety, operations, and leadership, these HDT Truck Fleet Innovator finalists are changing how trucking gets done.
Read More →

