Penray has added social networking as a way to interact with customers and provide a venue for "fans" to interact with each other.

The new Penray page on Facebook will become the "go to" place for motorists, truckers and others to share their tales from the road and learn how Penray can keep them rolling, says the company.

"We thought by creating a Facebook page, we would be able to reach an even wider audience, giving truckers and motorists a place to share their stories and get more information about how our products can help them improve engine efficiency, improve gas mileage and reduce emissions," said Chris McKenzie, director or marketing for Penray. "We encourage everyone to become Penray fans on Facebook. All it takes is a few easy steps to join our community."

Facebook is currently the most widely used social networking service in North America, allowing users to rapidly interact in a variety of ways, including posting photos, uploading videos, and commenting on discussion boards. Content is constantly being added and the majority of users visit Facebook numerous times a day.