Applied Intuition Acquires Embark Technology
Embark's test fleet of autonomous trucks will be coming off the road as the company is acquired by Applied Intuition, which provides software and tooling for autonomous vehicle development.

As part of the merger, the fleet of Embark test vehicles will be retired from the road.
Photo: Embark
Autonomous-truck developer Embark Technology is being acquired by Applied Intuition, a tooling and software provider for autonomous vehicle development.
Under the merger agreement announced May 24, Applied will acquire Embark in an all-cash transaction with an equity value of approximately $71 million.
Founded in 2016, Embark has built an autonomous software stack that uses machine learning methodologies for perception while relying on a safety-redundant computing system. The company also developed a custom-built hardware platform optimized for autonomy and has performed extensive real-world testing and system deployment, with over 1.5 million miles of autonomous operations conducted on highways.
But in March, news broke that Embark Technology was laying off about 70% of its employees, shutting down its Southern California and Houston, Texas, offices, and could shut down altogether.
Merger Means Retiring Embark Autonomous Test Trucks
Applied said it plans to integrate Embark's internal tools, data, and software assets to improve its offerings for customers in the trucking and automotive industries. Embark plans to retire its fleet of test vehicles as part of the transaction, but key employees are expected to remain to support Applied and expand the company's suite of product offerings.
"We are excited to acquire Embark," said Qasar Younis, co-founder and CEO of Applied Intuition. "This acquisition should enable us to advance our products and solve more specific, complex challenges for our customers. We respect the work Embark has accomplished in the autonomous vehicle industry and look forward to leveraging their expertise to better serve our global customer base."
"Today marks an exciting, new chapter for Embark," said Alex Rodrigues, co-founder and CEO of Embark. "I cannot wait to see where Applied takes the technology we have built."
Embark Merger Details
Under the terms of the agreement, which has been approved unanimously by the boards of directors of both companies, Embark shareholders will receive $2.88 per share in cash.
In a March 3 email to Embark employees that the company published on Medium, Rodrigues explained, “The last nine months have been tough for the autonomous trucking industry, and for Embark — the capital markets have turned their backs on pre-revenue companies, just as slipping manufacturer timelines have delayed the prospect of scaled commercial deployment.”
The transaction is expected to close in the third quarter of 2023 and is subject to approval by Embark shareholders and other customary closing conditions. Upon completion of the transaction, Embark shares will cease trading on NASDAQ, and Embark will become a privately held company.
More Equipment

Detroit Opens Orders for EPA 2027 Engines
Detroit isn’t starting from scratch to meet EPA 2027 diesel emissions standards. Its Gen 6 DD13 and DD15 engines keep much of today’s platform while updating the fuel and aftertreatment systems.
Read More →
Carrier Transicold Adds All-Electric TRU for Stationary Cold Storage
Carrier Transicold’s new Vector 8200 all-electric transport refrigeration unit gives fleets a diesel-free option for temporary refrigerated and frozen trailer storage.
Read More →A Closer Look at Kenworth’s Electric T880E Vocational Truck [Video]
Learn more about Kenworth's T880E battery-electric vocational truck at the Paccar Technical Center, including its range, applications, upfitting considerations, and PTO options, in this HDT Spotlight video.
Read More →
Kenworth T880E Brings EV Power to Vocational Trucks
A closer look at the Kenworth T880E’s range, charging, powertrain and upfit options — and where fleets are showing the most interest.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
Autonomous Truck Testing Moves Ahead in California as Teamsters Challenge Rules
California has begun permitting heavy-duty autonomous truck testing, with Aurora and Kodiak among the first to receive approval, as the Teamsters sue the DMV over the new regulations.
Read More →Behind the Wheel of the New Mack Anthem [Video]
HDT takes the new Mack Anthem around Mack’s Pennsylvania test track to see how its driver-focused design, technology, visibility and handling perform from behind the wheel.
Read More →
DTNA Plans New U.S. Truck Plant as Manufacturing Footprint Shifts
Daimler Truck North America is evaluating sites for a new assembly plant expected to open in 2029 while winding down operations at its longtime Portland manufacturing facility.
Read More →
Great Dane Flatbed Trailer Offers Light Weight and Strength
Freedom Ultra is designed for a wide range of open-deck applications, including building materials, lumber, machinery, steel products, industrial freight, and coil hauling.
Read More →
What It's Like Inside this Custom 2025 Peterbilt 589?
Take a driver's-eye tour of this customized 2025 Peterbilt 589 in this video, as longtime driver Ingrid Brown explains its features, compares it to previous models, and shares plenty of personality along the way.
Read More →
