Applied Intuition Acquires Embark Technology
Embark's test fleet of autonomous trucks will be coming off the road as the company is acquired by Applied Intuition, which provides software and tooling for autonomous vehicle development.

As part of the merger, the fleet of Embark test vehicles will be retired from the road.
Photo: Embark
Autonomous-truck developer Embark Technology is being acquired by Applied Intuition, a tooling and software provider for autonomous vehicle development.
Under the merger agreement announced May 24, Applied will acquire Embark in an all-cash transaction with an equity value of approximately $71 million.
Founded in 2016, Embark has built an autonomous software stack that uses machine learning methodologies for perception while relying on a safety-redundant computing system. The company also developed a custom-built hardware platform optimized for autonomy and has performed extensive real-world testing and system deployment, with over 1.5 million miles of autonomous operations conducted on highways.
But in March, news broke that Embark Technology was laying off about 70% of its employees, shutting down its Southern California and Houston, Texas, offices, and could shut down altogether.
Merger Means Retiring Embark Autonomous Test Trucks
Applied said it plans to integrate Embark's internal tools, data, and software assets to improve its offerings for customers in the trucking and automotive industries. Embark plans to retire its fleet of test vehicles as part of the transaction, but key employees are expected to remain to support Applied and expand the company's suite of product offerings.
"We are excited to acquire Embark," said Qasar Younis, co-founder and CEO of Applied Intuition. "This acquisition should enable us to advance our products and solve more specific, complex challenges for our customers. We respect the work Embark has accomplished in the autonomous vehicle industry and look forward to leveraging their expertise to better serve our global customer base."
"Today marks an exciting, new chapter for Embark," said Alex Rodrigues, co-founder and CEO of Embark. "I cannot wait to see where Applied takes the technology we have built."
Embark Merger Details
Under the terms of the agreement, which has been approved unanimously by the boards of directors of both companies, Embark shareholders will receive $2.88 per share in cash.
In a March 3 email to Embark employees that the company published on Medium, Rodrigues explained, “The last nine months have been tough for the autonomous trucking industry, and for Embark — the capital markets have turned their backs on pre-revenue companies, just as slipping manufacturer timelines have delayed the prospect of scaled commercial deployment.”
The transaction is expected to close in the third quarter of 2023 and is subject to approval by Embark shareholders and other customary closing conditions. Upon completion of the transaction, Embark shares will cease trading on NASDAQ, and Embark will become a privately held company.
More Equipment

Kodiak Lines Up Fleets for Driverless Trucking
An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.
Read More →
How GP Transco Builds Fuel Savings a Fraction at a Time
Aerodynamic specs, solar panels, and driver incentives help GP Transco turn small efficiency gains into savings it can reinvest in its people.
Read More →
More Trailer Data Through the Same Seven-Way [Video]
Can trucking’s standard seven-way connector handle more cameras and trailer data? Grote’s Adam Slade shows HDT how the company is using new technology with its 4See trailer system, not only to add a new backup camera but also to expand other capabilities — without adding another connection.
Read More →
Grote: More Cameras, Same Seven-Way Connector
The next-generation 4See rear-view backup camera from Grote uses the standard seven-way connector and supports additional cameras and other trailer data.
Read More →
Trucks at ATA's 2026 MC&E in Charlotte, North Carolina [Photos]
From rigs decked out in patriotic America's 250 paint schemes to autonomous trucks and more, check out these photos from ATA's 2026 Management Conference & Exhibition.
Read More →
Help HDT Find Trucking’s Top Products
Have you come across a new product that could make a difference for trucking fleets? Nominate it for HDT’s 2027 Top 20 Products Awards by November 9.
Read More →
Volvo Unveils New VNX Heavy-Haul and Vocational Truck
Volvo Trucks has launched the VNX, a new vocational truck also available as a tractor in day cab and two sleeper configurations, with one heavy-haul model. The Volvo VNX is powered by Volvo's D13 platform, which delivers up to 540 horsepower and 1,950 pound-feet of torque and is EPA 2027-compliant.
Read More →How GP Transco Cuts Trucking Fuel Costs, a Tenth of a Gallon at a Time
What’s another tenth of a mile per gallon worth? GP Transco shares how equipment upgrades and driver coaching turn small gains into meaningful fuel savings.
Read More →
Electric Yard Tractors Move Beyond Pilots
Operating-cost savings have overtaken sustainability goals as the leading reason surveyed fleets are adopting battery-electric terminal tractors, according to new NACFE research.
Read More →
Continental Introduces New Regional Truck Tires
Continental says its new Generation 5 steer and drive tires for regional operations offer longer tread life, with estimated mileage gains of 22% and 19%, respectively.
Read More →
