Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Hirschbach Announces Plan to Deploy 500 Aurora Autonomous Trucks

Hirschbach and Aurora Innovation have inked a non-binding deal outlining a path to deploy 500 Aurora Driver-powered trucks into fleet operations.

Aurora Innovation self-driving truck.

If finalized, a new deal between Aurora Innovation and Hirschbach Motor Lines would support up to 500 million driverless miles across Hirschbach’s network while creating a multi-year revenue stream for Aurora valued in the hundreds of millions of dollars.

Credit:

Aurora Innovation

2 min to read


Aurora Innovation is taking a major step toward commercializing autonomous trucking at scale, announcing an expanded strategic partnership with refrigerated carrier Hirschbach Motor Lines that includes plans for 500 driverless trucks.

The companies signed a non-binding memorandum of understanding outlining Hirschbach’s intent to deploy 500 trucks equipped with the Aurora Driver, with deliveries expected to begin in 2027.

Ad Loading...

Final terms are anticipated to be completed in binding agreements later this year.

If finalized, the deal would support up to 500 million driverless miles across Hirschbach’s network while creating a multi-year revenue stream for Aurora valued in the hundreds of millions of dollars.

“The Aurora Driver will provide consistent 24/7 service to our customers, making it an important growth lever for our business,” said Richard Stocking, CEO of Hirschbach Motor Lines. “The Aurora Driver will handle the lengthier, less desirable routes, providing our drivers with greater flexibility. It’s a win-win.”

Ad Loading...

Aurora CEO Chris Urmson said early adopters like Hirschbach are demonstrating how quickly fleets move from testing to scaling autonomous operations.

“The industry is primed for this product, and our momentum toward meaningful commercial revenue is hitting a new gear,” Urmson said.

Preparing for Commercial Scale

Hirschbach plans to adopt Aurora’s Driver as a Service (DaaS) model, in which the carrier owns the trucks while subscribing to Aurora’s autonomous driving system.

The approach is designed to give fleets control over assets and total cost of ownership while enabling Aurora to operate a capital-efficient, high-margin business model.

The 500-truck deployment represents one of the largest publicly announced commitments to autonomous trucking to date and signals growing confidence in the technology’s near-term viability.

Ad Loading...

The trucks will operate across Aurora’s expanding network, with a focus on high-volume lanes in the Sun Belt and beyond.

Aurora recently began driverless deliveries to Laredo, Texas, supporting one of Hirschbach’s major customers. The carrier is also active on Aurora’s roughly 1,000-mile corridor between Fort Worth and Phoenix, a key route in its coast-to-coast refrigerated network.

To date, Aurora has logged more than 800,000 miles and hauled over 2,000 loads for Hirschbach.

Building a Hybrid Network

Hirschbach’s long-term strategy centers on a hybrid model combining autonomous trucks with human drivers.

Under that approach, driverless trucks would handle long-haul routes, while human drivers focus on shorter, regional runs that allow for more home time.

Ad Loading...

“We’re proud to deploy a hybrid network with our drivers and autonomous trucks as we move toward a safer, more efficient future for refrigerated freight,” Stocking said.

The announcement underscores a broader industry shift toward integrating autonomy into existing fleet operations rather than replacing drivers outright -- at least in the near term.


Topics:Equipment

More Equipment

YouTube thumbnail showing two Western Star trucks with the text "Behind the Experience: Western Star Star Nation"
Equipmentby Lauren FletcherAugust 3, 2026

Drivers Put Western Star Trucks to the Test at Star Nation Experience

Watch to get an inside look at the Western Star trucks, technology, and community behind the Star Nation Experience 2026!

Read More →
Khaki-colored autonomous Peterbilt truck hauling triple trailers loaded with frac sand for Atlas Energy Solutions in the Permian Basin.
Equipmentby News/Media ReleaseJuly 31, 2026

Atlas Expands Kodiak Driverless Truck Fleet in Permian Basin

Atlas Energy Solutions is expanding autonomous frac sand hauling in the Permian Basin with a second load-out location and plans for 100 driverless trucks by mid-2027.

Read More →
Equipmentby Jim ParkJuly 30, 2026

Putting Mack’s Command Steer to the Test

A test drive of Mack’s Command Steer active steering system evaluates how it can make truck driving easier and less tiring.

Read More →
Ad Loading...
Photo of Volvo VNL truck on highway with illustration of software over the air updates
Equipmentby News/Media ReleaseJuly 27, 2026

Mack, Volvo Expand DEF Derate Software Updates

The updated software gives Mack and Volvo truck owners more time to address DEF-related issues before the engine derates or the vehicle goes into reduced-speed inducement, following new EPA guidance.

Read More →
Graphic showing Rush and MCT logos with blue tractor pulling white refrigerated trailer in the background
Maintenanceby News/Media ReleaseJuly 24, 2026

Rush, MCT Team Up to Grow Refrigeration Service Network

The joint venture will operate MCT's network of Carrier Transicold dealerships and mobile service locations, with the companies promising greater service capacity and uptime for refrigerated fleets.

Read More →
EquipmentJuly 23, 2026

Cummins Adjusts 2027 Engine Rollout After EPA Proposal

The engine maker will gradually introduce its new Model Year 2027 diesel engines while continuing to offer current models during the transition, citing the EPA's proposed emissions rule changes.

Read More →
Ad Loading...
Blue International heavy-duty truck with Aurora driverless truck software coming head-on on an interstate highway
Equipmentby Deborah LockridgeJuly 22, 2026

Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight

Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.

Read More →
YouTube thumbnail with Ingrid Brown, red Peterbilt truck behind her, and the words Classic Custom: Peterbilt 589: Heavy Duty Trucking Spotlight
Equipmentby Wayne ParhamJuly 20, 2026

Peterbilt 589 Spotlight: A Close Look at a Custom Working Truck [Video]

There's more to this customized Peterbilt Model 589 and Great Dane refrigerated trailer than chrome and stainless (although there's plenty of that too!) A veteran driver explains the design choices and practical features behind this working truck.

Read More →
Continental ContiTread HDL 5 EP
Equipmentby News/Media ReleaseJuly 16, 2026

Continental Expands Retread Lineup With New ContiTread HDL 5 EP

New long-haul drive retread is designed to improve fuel efficiency, extend tread life, and lower fleets' cost per mile.

Read More →
Ad Loading...
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Equipmentby Deborah LockridgeJuly 10, 2026

EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty

The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.

Read More →