Yokohama Tire Corporation (YTC) has announced the hiring of Andrew Zeisser as its new director of OE sales.

Zeisser will be responsible for the company’s OE business in North America and will lead YTC’s OE sales, engineering and quality functions. He will be based at YTC’s Detroit, Michigan office.

Prior to joining YTC, Zeisser worked at Hankook Tire America as vice president of OE. He also held various positions at Continental General Tire, including being director of automotive engineering. Zeisser holds a Bachelor of Science degree in chemistry from Cleveland State University, as well as an MBA in management from Case Western Reserve University.

“Andrew is a long-time industry insider with 32 years of experience, many of them in the OE arena,” said Takayuki Hamaya, YTC’s chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programs.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.