XRS Corp. (formerly Xata Corporation) announced that it will
launch its Driver Xperience Board - a "listening panel" made up of
truck drivers from diverse segments of the industry - with a special
event during the Mid-American Trucking Show, Thursday, March 21
from 6 p.m. to 9 p.m.

While fleet managers and logistics experts may make big-picture choices
about technology implementation, it's the drivers themselves who are in
control of daily decision-making and interact most closely with in-cab
technology products like XRS.

The purpose of the Driver Xperience Board is to listen to the driver
and understand how life on the road impacts the solutions that
technology companies offer. XRS plans to use the feedback from the
board to develop and implement driver-focused features for its XRS
mobile fleet optimization platform, which is now available for sale.

The XRS Driver Xperience Board kicks off its first meeting with a
driver-only event at Churchill Downs during the largest annual
heavy-duty trucking show in the world. The inaugural meeting will
include dinner and door prizes, and XRS will provide transportation -
so participants can let someone else do the driving for a change.

Drivers interested in attending can sign up at http://xrs.tv/driverboard anytime before March 21.