Replacement tire marketer TBC Corp., has named Aaron Murphy vice president of commercial truck tire sales, the has company announced.

TBC serves wholesale customers in North America through TBC Brands, Carroll Tire Company, TBC International and TBC de Mexico. The company has more than 3,200 tire and automotive service centers.

Murphy will be responsible for truck tire sales in the wholesale, retail, original equipment and national account channels for the company’s TBC Brands subsidiary. He will report to Marty Krcelic, executive vice president of TBC brands.

With 20 years of experience in the tire industry, Murphy most recently served as the vice president of North American sales, marketing and operations for China Manufacturers Alliance. Prior to CMA, he served as the vice president of commercial products for Del-Nat Tire and was a territory manager for Bridgestone.  

“Aaron’s leadership skills and experience will be a great asset to the TBC Brands team as we continue to identify opportunities to best serve our customers,” said Marty Krcelic, executive vice president of TBC Brands.