USA Truck has updated its branding as USAT Capacity Solutions to better reflect a focus on comprehensive capacity solutions offerings that enhance the customer experience and service quality.

The announcement follows moves the company says it has made to prioritize customer experience through more capacity solutions, more efficient processes and better customer-facing systems. This rebranding is meant to emphasize that shift.

“The USA Truck brand needed to be refreshed to bring clarity and unity to all of our service offerings as the company moves toward excellence and growth,” said Tim Guin, EVP and chief commercial officer. “The brand is one of the most recognized brands not only in our industry but also throughout the country.”

USAT Capacity Solutions offers access to additional capacity beyond the company’s fleet of over 2,000 tractors. It offers dedicated, intermodal and logistics solutions with over 15,000 trucking partners in the dry van, refrigerated, flatbed, and heavy haul segments.

"We want customers to think of USAT Capacity Solutions as the 'go to' provider when they have challenges in their supply chain," said James Reed, President and CEO. “Our new marketing brand is more consistent with our stated strategy and organizational priorities.”