TruckLabs has launched a gamified software platform for driver engagement, real‐time feedback, and miles‐per‐gallon performance measurement.

TripDynamics uses telematics, machine learning and cloud computing to create a competitive means of measuring fuel efficiency associated with driver behaviors, TruckLabs officials said in a press release.

By categorizing driver performance by load type, equipment type, route‐segment and direction, drivers can not only see what their own past‐best performance has been under the same conditions, but also what their peers have accomplished under those same conditions. Driver performance is then ranked, segment by segment and run by run, to show how their performance is improving both against their own past performance and that of their peers.

TripDynamics also provides live, actionable, in‐cab feedback to drivers, such as driving tips, equipment utilization and terrain strategy. This allows drivers the ability make adjustments to improve miles‐per‐gallon performance, rather than at the end of the week or month.

“TripDynamics is revolutionizing driver engagement and motivation, and we’re excited to optimize data to level the playing field for drivers, while improving fuel efficiency and the overall sustainability of fleets,” said TruckLabs CEO Daniel Burrows.