Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Tesla's Musk Tells Employees it's Time to Push Semi Production

Tesla shares topped $1,000 for the first time on June 10, as reports surfaced that the company is pushing to ramp up production of its electric heavy-duty Semi truck.

June 10, 2020
Tesla's Musk Tells Employees it's Time to Push Semi Production

Since the Tesla Semi was first launched in 2017, the anticipated production date has been pushed back several times.

Photo: HDT file photo

3 min to read


Tesla shares topped $1,000 for the first time on June 10, as reports surfaced that the company is pushing to ramp up production of its electric heavy-duty Semi truck.

According to Reuters, Tesla chief Elon Musk told his staff in an email Tuesday before the market opened that it was time to “go all out” to bring the Tesla Semi commercial truck to “volume production,” but he didn’t specify a time frame.

Ad Loading...

Just a month and a half ago, Musk said in an earnings call that the long-awaited battery-electric truck wouldn’t be in production until 2021.

Tesla’s shares rose about 6% to hit $1,000 on Wednesday after Reuters reported Musk’s email. Reuters noted that Musk’s message coincided with a surge in the share price of rival electric-truck maker Nikola. Nikola on Wednesday announced it had hired former Tesla executive Mark Duchesne to head its manufacturing and former Caterpillar exec Pablo Koziner to head its hydrogen fueling and battery recharging business.

Apparently in response to the latest news about the Semi, Nikola founder Trevor Milton tweeted, “I love the competition!” and touted the Nikola fuel-cell truck’s lighter weight.

Ad Loading...

I love the competition! Tesla's call to mass produce a semi is a good thing to Nikola's business model no matter what. I hear the their semi truck weighs 27,000 - 30,000 lbs for long range mile version. Our fuel cell should be 10,000 lbs less.

— Trevor Milton (@nikolatrevor) June 10, 2020

The two companies also appear to be in a battle as to who will have a zero-emissions pickup on the market first, the Tesla CyberTruck or the Nikola Badger. Nikola recently announced it is opening up reservations for the Badger on June 29.

We open up reservations for the most bad ass zero emission truck on June 29th. See the @nikolamotor Badger in person at #nikolaworld2020 this year. You'll get to see a real operating truck, not a fake show truck. Expect stamped metal panels, functioning interior w/ hvac, 4x4, etc pic.twitter.com/SkY9zV0bbs

— Trevor Milton (@nikolatrevor) June 8, 2020

“This is Elon making noise because of Nikola,” Ben Kallo, an analyst at Robert W. Baird, told Bloomberg. He said other factors are fueling the Tesla stock’s gain, including strong sales in China and the anticipation of a "Battery Day" event.

Initially, when the Tesla Semi was introduced in 2017, Musk announced production would begin in 2019. Companies such as Anheuser-Busch, J.B. Hunt, Fedex and UPS put in orders. Over the next year, Tesla Semis were spotted along highways and details started to emerge on an electric truck charging network. Then, in April 2019, during Tesla’s first-quarter earnings call, company officials indicated that production would begin in 2020. This was pushed back further in January, when a leaked email sent by Tesla to a company that had reserved one of the Semis reportedly said production would begin in the second half of 2020, with a limited run.

LISTEN: Electric Trucks Might Not Be as Easy as we Thought (HDT Talks Trucking podcast)

More Fuel Smarts

NACFE Run on Less 2026 findings.
Fuel Smartsby Jack RobertsMay 1, 2026

NACFE: Fleets Need to Recalibrate TCO Strategies as Electric Trucks Gain a Long-Term Edge

NACFE’s Run on Less data has found that recent setbacks aside, electric truck powertrains are trending toward market leadership by 2025.

Read More →
Gray Volvo tractor pulling trailer on open highway
Fuel Smartsby Deborah LockridgeMay 1, 2026

New High-Horsepower Natural Gas Engine Could Expand Fleet Options

Westport and Volvo are demonstrating a 500-hp truck with diesel-like efficiency — one that also offers what Westport says is a better pathway to using hydrogen fuel in trucks.

Read More →
Illustration with oil wells silhouetted against red and gold sky
Fuel Smartsby Deborah LockridgeMay 1, 2026

Why Fuel Diversification Matters for Trucking Fleets

Relying on diesel alone exposes fleets to fuel price volatility. Here’s why diversification with electric, natural gas, and renewable fuels can reduce risk.

Read More →
Ad Loading...
Range Energy eTrailer.
Fuel Smartsby News/Media ReleaseApril 17, 2026

Range Energy Confirms eTrailer Performance in Winter Testing as Commercial Rollout Nears

Range Energy said its production-ready eTrailer system proved it can boost stability, safety, and efficiency in sub-zero winter conditions as the company moves toward scaled deployment.

Read More →
Circles with trucks demonstrating sustainable features and Top Green Fleets logo
Fuel Smartsby Deborah LockridgeApril 16, 2026

Top Green Fleets of 2026: Nomination Deadline Extended

Is your company a leader in sustainability efforts among trucking fleets? If so, Heavy Duty Trucking's editors want to hear from you.

Read More →
Youtube thumbnail featuring man in Big-Lebowski-inspired sweater
Fuel Smartsby Deborah LockridgeApril 13, 2026

New Lightweight Wheel Cover Targets Simpler Aero Gains [Watch]

Watch to learn how Deflecktor's new wheel cover design is taking a simpler approach to aerodynamics, with an eye toward making it more practical for both trucks and trailers.

Read More →
Ad Loading...
Dual truck tires with black aerodynamic wheel cover and a man bending down getting ready to take one off
Fuel Smartsby Deborah LockridgeApril 10, 2026

Deflecktor: Hubbub Aerodynamic Wheel Cover Cost-Effective Even for Trailers

Aerodynamic wheel covers can deliver small but meaningful fuel-economy gains for fleets, and Deflecktor says its latest design aims to make the technology easier and more affordable to deploy.

Read More →
Podcast thumbnail saying "How to Save on Fuel Costs" with diesel pump in the background and photo of the woman guest
Fuel SmartsApril 9, 2026

Cutting Fleet Fuel Costs in a Volatile Market [Listen]

When diesel prices are as volatile as they've been in 2026, it makes it tough for trucking fleets to plan and control costs. Breakthrough Fuel's Jenny Vander Zanden has insights on near-term savings strategies.

Read More →
YouTube thumbnail saying "How to Save on Fuel Costs" with woman's photo and a photo of a diesel price pump
Fuel Smartsby Deborah LockridgeApril 9, 2026

Diesel Price Swings Aren’t Over. What Can Your Fleet Do?

Practical steps fleets can take to manage fuel costs, from purchasing strategies to driver behavior.

Read More →
Ad Loading...
Illustration with oil wells, dollar bills, and a diesel fuel pump
Fuel Smartsby Deborah LockridgeApril 7, 2026

Diesel Prices Surge Toward Record Highs as Oil Price Volatility Intensifies

Prices jumped another 24 cents in a week, with California topping $7.50 and new data showing fleet fuel costs may already be at record levels.

Read More →