Seatbelt Crackdown Targets Young Males in Pickups
Despite the highest safety belt-use rate ever recorded in the U.S., 48 million Americans still fail to buckle up, according to a recently released report by the National Highway Traffic Safety
Despite the highest safety belt-use rate ever recorded in the U.S., 48 million Americans still fail to buckle up, according to a recently released report by the National Highway Traffic Safety
Administration (NHTSA), titled "Research Note: Restraint Use Patterns Among Fatally Injured Passenger Vehicle Occupants."
The report found the last of the unbuckled to be largely young and male, likely to live in rural areas and/or drive pickup trucks.
The release of the report coincides with the national "Click It or Ticket" crackdown on belt law violators, which runs from May 22nd through June 4th. The law enforcement effort is supported by more than $31 million in national and state ads that begin airing this week.
The national ads, produced by NHTSA in English and Spanish, feature vehicles including pickup trucks driven in several regions of the country, with unbelted vehicle occupants receiving tickets, and then buckling up. They will be aired in media most frequently watched or listened to by males ages 18 to 34 and others in the target audience.
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