RoaDor has announced that it is rebranding as McLaren Doors in order to represent the company’s change in ownership and show an increased focus on digital marketing.

McLaren Doors has also created a new logo, website, social media platforms and brand positioning. The company will continue to manufacture roll-up doors under the new brand and remains committed to the expansion and development of current product lines.

Stewart McLaren, president of McLaren Doors, purchased the company in 2013 and changed the direction of the company to focus on enhancing the products and services aspect of the business. Working with an engineering team, McLaren began making changes and revisions. After five years, McLaren decided to apply his family name to the company to reflect the internal changes.

“Since taking over RoaDor in 2013, our team of engineers have been working diligently; reviewing and refining the design to bring it to the level and standards that we operate with at Almac Industrial Systems,” said McLaren. “Now that we have reached that goal, our brand identity should reflect these achievements.”