Mobile communications provider QUALCOMM Inc. and discount retailer Wal-Mart Stores, Inc. have announced a partnership to support the AMBER Plan
program through Wal-Mart's newly created "Roadwatch: Missing Child Alert" system.
Together the companies will issue the alerts that come through the National Center for Missing and Exploited Children to drivers of Wal-Mart trucks nationwide via QUALCOMM's OmniTRACS mobile communications system.
Wal-Mart operates the nation’s largest private truck fleet, with nearly 8,000 power units and more than 26,000 trailers.
This program expands Wal-Mart's "Missing Children's Network" efforts to the watchful eyes of the trucking fleet's drivers. The "Missing Children's Network" is a partnership between Wal-Mart and the National Center for Missing and Exploited Children.
The AMBER Plan is a partnership between law-enforcement agencies and broadcasters to issue urgent bulletins in the most serious child-abduction cases. It was created in 1996 and named for 9-year-old Amber Hagerman, who was kidnapped while riding her bicycle in Arlington, Texas, and then brutally murdered.