MacroPoint’s load tracking solution has been fully integrated into the GlobalTranz proprietary transportation management system platform, allowing users to automate track and trace capabilities

With MacroPoint enabled, GlobalTranz now has the ability to receive real-time location updates, along with arrival and departure times at shippers and consignees. GlobalTranz is a logistics company specializing in freight management services, including LTL truckload, supply chain management and domestic air/expedited shipping.

“Track and trace automation allows our carrier sales team to focus on procuring new capacity for our growing network, booking more transactions and increasing loads per rep performance,” said Ben Buchanan, vice president of truckload operations at GlobalTranz. “Additionally, MacroPoint technology reduces outbound calls from carrier sales staff to carrier partners. With MacroPoint communicating real-time location updates, we are able to enhance and improve our overall customer satisfaction.”

MacroPoint’s freight tracking software is designed to give shippers, brokers, 3PLs and carriers real-time visibility into load status.

“Tracking thousands of shipments for GlobalTranz will enable them to leverage the value that our patented freight tracking and real-time location monitoring solution provides,” said Dave Halsema, senior vice president of MacroPoint. “We are pleased that GlobalTranz has chosen MacroPoint to help them continue growing their business while improving the service they provide to shippers.”