Emission intensity measures the volume of absolute emissions emitted against a relevant business output, allowing for business growth while still showing emissions improvement on a per unit basis.
J.B. Hunt’s Ambitious Emission Reduction Goal
J.B. Hunt will focus on alternative vehicles, biogenic fuels and improving fuel economy to reach its emission-reduction target by 2034.

J.B. Hunt will focus on alternative vehicles, biogenic fuels and improving fuel economy to reach its emission-reduction target by 2034.
Photo: J.B. Hunt
J.B. Hunt Transport Services has committed to reduce its carbon emission intensity 32% by 2034 compared to its 2019 levels.
J.B. Hunt will focus on three key areas to reach its emission-reduction target by 2034:
Incorporating alternative powered equipment into its fleet
Expanding the use of biogenic fuels
Improving fuel economy (diesel powered miles-per-gallon)
“Our goal is an ambitious challenge to improve J.B. Hunt’s carbon footprint and to help advance the transportation industry’s progress in developing sustainable solutions that are commercially viable and scalable for widespread adoption,” said Craig Harper, chief sustainability officer and executive vice president at J.B. Hunt, in a press release.
Achieving the company’s target is dependent on significant progress with the development and availability of new industry technology and the infrastructure needed to enable their day-to-day use on an industry-wide scale. Examples include developments such as:
ongoing enhancements to commercial motor vehicles;
charging and refueling infrastructure;
expanded capacity on the electrical grid;
increased availability of biogenic fuels; and,
the incorporation of more energy resources with lower carbon intensity.
J.B. Hunt’s goal is an intensity target aligned with the original goal of the Paris Climate Agreement to limit global warming to 2 degrees Celsius. The company’s target will focus on reducing Scope 1 and Scope 2 emissions per company operated ton-mile 32% by 2034 from a 2019 base year.
J.B. Hunt developed a roadmap for how its goal could be achieved if certain assumptions, including those related to electric vehicles, biogenic fuels and MPG improvements, are met. These assumptions were made with understanding of company operations and following consultation with suppliers and original equipment manufacturers and recommendations from a variety of industry organizations.
While J.B. Hunt must depend on other companies and industries for these assumptions to be realized, the company plans to encourage, support and monitor the advancements needed to achieve its goal, company officials said.
More Fuel Smarts

Why Diesel Price Relief Efforts May Fall Short
Diesel prices have eased from September’s record high, but doubts about additional Russian supply and limits on dyed-diesel tax relief mean trucking fleets still face expensive fuel. And prices could go higher.
Read More →Why Small Fuel Savings Matter in Trucking
Can better fuel economy help pay for driver raises? In this podcast, GP Transco explains how small efficiency gains create room to reinvest in its people.
Read More →How GP Transco Cuts Trucking Fuel Costs, a Tenth of a Gallon at a Time
What’s another tenth of a mile per gallon worth? GP Transco shares how equipment upgrades and driver coaching turn small gains into meaningful fuel savings.
Read More →
Electric Yard Tractors Move Beyond Pilots
Operating-cost savings have overtaken sustainability goals as the leading reason surveyed fleets are adopting battery-electric terminal tractors, according to new NACFE research.
Read More →
Geotab Links Fleet Card to Vehicle Data
The new card combines fuel discounts with telematics-based purchase controls. Geotab’s analysis also points to potential savings from choosing lower-priced fuel stops.
Read More →
Fleet Economics Shape Electric Truck Outlook
ACT Research expects costs, charging infrastructure, and technology improvements to drive zero-emission commercial vehicle adoption as federal regulations and incentives retreat.
Read More →
Wex Adds Cardless Fuel Payments for Over-the-Road Customers
A new fuel card feature for Wex customers offers convenience and security.
Read More →
New California Law Could Shed Light on Electric Truck Prices
Why do battery-electric Class 8 trucks remain so expensive? A California bill signed by Gov. Gavin Newsom would give fleets and state agencies more visibility into what manufacturers charge.
Read More →
How Volvo Updated Its D13 for EPA 2027 [Watch]
Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.
Read More →
Diesel Price Spike Shortens Payback for Natural Gas Trucks, Report Says
Energy Vision estimates fleets could recover the higher purchase price of an RNG-fueled Class 8 tractor in 1.3 to 2.8 years under current fuel-price scenarios.
Read More →
