Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Industry Focus Group: Industry Sentiment Lowest Since 2009-2010

A recent CK Commercial Vehicle Research (CKCVR) focus group report shows both for-hire and private fleets are not feeling extremely confident in the current state of the commercial trucking industry.

June 11, 2020
Industry Focus Group: Industry Sentiment Lowest Since 2009-2010

A recent report of for-hire and private fleets shows that the industry is not feeling extremely confident in the wake of the COVID-19 outbreak.

Image: Athree23 via Pixabay

2 min to read


A recent CK Commercial Vehicle Research (CKCVR) focus group report shows both for-hire and private fleets are not feeling extremely confident in the current state of the commercial trucking industry.

Ad Loading...

The rating was determined by asking the contributing fleets: Considering all factors that impact your company including the COVID-19 pandemic, on a scale of 1-5 (with 1 being poor and 5 being excellent) in your opinion, what is the overall outlook for your fleet in the next three months? While the 3.3 rating is “significantly lower” from 2018, “it’s still on the positive side of the scale,” according to CKCVR.

Ad Loading...

In terms of truck and trailer purchases, 50% of the fleets expect to make fewer purchases than last year. The same percentage expect to place similar orders to 2019, with a few planning to purchase more. On average, fleets expect a 29% decrease in Class 8 purchases and a 37% decrease in trailer purchases.

When asked about capacity utilization, fleets reported an average of 84% total capacity being utilized. Approximately one-third of respondents planned to spend less on parts and service due to the fact that the trucks were running fewer miles, possibly due to the COVID-19 outbreak.

For some fleets, the outbreak has highlighted the importance of the trucking industry.

“The guys behind the wheel are finally being recognized. I hope that recognition does not fade with COVID. Also, where we struggled to hire drivers, we are fully staffed for the first time in five years,” wrote one respondent.   

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →