Rob Williams has joined Hankook Tire America as the company’s new senior director of Truck and Bus Radial tire sales.

In the roll, Williams will oversee all of TBR tire sales at Hankook and will play an integral part in growing product lines and securing new partnerships.

Williams has more than three decades of experience in the tire industry. He joins Hankook after holding senior executive positions at TCI Tire Center and AAA Carolinas where he partnered with Hankook.

The TBR team at Hankook will launch three products for 2019, in addition to tools to enhance the sales team's efficiency.

"In my former role, Hankook was a great partner and vendor to me, and always came through when we needed it," said Williams. "When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship, and the opportunity to be part of that spirit and help captain the ship through the company's growth expectations in the American market."