Brian Cunningham has been promoted to vice president of sales for GCR Tires & Service, a division of Bridgestone Americas Tire Operations.

Cunningham is replacing Doyle Bradford, who was promoted to executive director, service offerings for GCR.

He has been with Bridgestone for nearly 20 years, starting with the Bandag retread organization. Since that time, he served in sales and strategic roles for Bandag and the Bridgestone truck and bus division.

“Brian’s extensive sales background and his strong drive to achieve both results and business growth will be implemented across our sales structure,” said John Vasuta, president, GCR Tires & Service, Bridgestone Americas Tire Operations.

Cunningham has a bachelor’s degree in business administration from University of Cincinnati and executive business certificates in strategic thinking and leadership, challenger sales management, mastery of negotiation, effective communication and strategic account management.

GCR is a commercial tire and service company with more than 200 locations in the U.S. and Eastern Canada serving the trucking, construction, mining, agricultural and industrial segments.