ECommerce Finance Exec Bob Bearden Named uShip CFO
Online freight marketplace uShip announced Internet travel marketplace, ecommerce and retail finance veteran Bob Bearden has joined the company as chief financial officer.
Online freight marketplace uShip announced Internet travel marketplace, ecommerce and retail finance veteran Bob Bearden has joined the company as chief financial officer.
Over the past 20 years, Bearden has served as CFO of Hotels.com, Expedia.com Global Operations, Travelocity.com and IntentMedia.com. He has also held a senior finance position at truckloadsusa.com and a corporate development role at Sabre.
In this newly-created position, Bearden will oversee uShip’s strategic financial planning, debt/equity financing, operational financing, budgeting, forecasting and capital investments, as well as the company’s accounting team.
Since uShip launched in 2003, the company’s strategy, analytics, reporting, accounting and human resources functions have been overseen by co-founder and Executive Vice President Jay Manickam. With Bearden taking over the finance and accounting role, Manickam will spend more dedicated time on marketplace analysis and pricing strategy as uShip continues evolving its fixed-price commercial freight business. Manickam will also continue overseeing human resources.
More Fleet Management

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →

