Dupre Logistics has partnered with GreenRoad, a driving behavior improvement service, to complement its existing driver safety program.

GreenRoad technology, which is expected to help fleets reduce crashes, improve fuel economy and reduce overall vehicle operating costs, will be implemented in Dupre's tractors, cars and pickup trucks.

"The information provided by the GreenRoad system will enable drivers to better manage their own safety, avoid risk and become safer and greener drivers through improved fuel mileage," said Tom Voelkel, Dupre Logistics president and chief operating officer.

GreenRoad continuously measures and analyzes maneuvers that most impact safe driving, fuel efficiency and emissions, focusing driver-specific feedback accordingly. Constant reinforcement in the form of a simple red-yellow-green display motivates drivers to sustain behavior improvements. Fleet management and risk and safety professionals gain complete visibility into driving behavior and have easy-to-use tools they need to help drivers achieve measurable safety and fuel-efficiency goals. Customizable reports available via e-mail and the GreenRoad web portal provide individual trip details, risk analysis and coaching to help drivers sustain improvement.

More info: www.greenroad.com