Dupre' Logistics, one of Heavy Truck Trucking's Truck Fleet Innovators for 2010, has reached the 30-year mark of being in the transportation business.

When the company was first launched 30 years ago as Dupre' Transport, it was a small gasoline hauler with 10 employees. Today, the company boasts over 1,150 pieces of transportation and materials handling equipment and more than 1,000 employees across 67 locations.

Dupre's logistics services and solutions are used by over 500 companies throughout all of the contiguous 48 states and parts of Canada and Mexico.

CEO Reggie Dupre' credits most of the company's success to its valuable, "forward thinking" workforce.

"People are the critical component - values-based people who stand for something," he said. "People who see a better future, buy into a common vision and pursue a simple but powerful mission on a daily basis. Our employees are people with a purpose."

In recent years, the company has implemented technologies and strategies designed to improve safety and service, including predictive analytics, mobile computing and green technology such as SmartWay.