Tire manufacturer and marketer Double Coin and CMA have added Anthony Cresta as the company’s product manager.

In his new role, Cresta will be responsible for product support within the Double Coin OTR and industrial tire lines.

Cresta has experience in the construction and agricultural tire industry and most recently worked at Alliance Tire Americas as an inside sales representative, field engineer and business development manager.

He holds a Business Administration Management degree from the University of Massachusetts with a dual emphasis in marketing and entrepreneurship.

“Anthony will utilize his experience to greatly support our internal team as well as our valued client base,” said Tim Phillips, vice president of marketing and operations for CMA. “His product management expertise will prove to be an asset in all factions of Double Coin’s relationships within the industry.”