Related: Continental and Samsara Debut Digital Tire Monitoring Integration
Continental Focuses on More Sustainable Tires
Continental is boosting use of renewable materials like rice husk silica and recycled carbon black to make tires more sustainable — without sacrificing safety or performance.

Continental is increasingly using silica variants derived from the ashes of rice husks across its entire tire portfolio.
Photo: Continental Tire
Continental is increasing its use of renewable and recycled materials in tire production. In 2024, these materials accounted for 26% of production. The company expects that figure to rise by two to three percentage points in 2025 and exceed 40% by 2030. Continental aims to maintain high safety and performance standards during this transition.
Carbon black and silica are key components in tire manufacturing. As fillers, they enhance rubber properties such as resistance, grip and braking performance.
Continental sources both materials in part from recycled or renewable sources to reduce the use of raw materials.
Silica, which improves grip and lowers rolling resistance, can be produced from rice husks, an agricultural byproduct, rather than quartz sand.
For carbon black, Continental uses three methods: producing it from bio-based sources such as tall oil (a waste product from the paper industry); using recycled materials like pyrolysis oil from end-of-life tires; and recovering carbon black directly from used tires through pyrolysis.
Innovation and Sustainability Drive Greener Truck Tires
“Innovation and sustainability go hand in hand at Continental. Using silica from the ashes of rice husks in our tires shows that we are breaking completely new ground – without compromising on safety, quality or performance,” says Jorge Almeida, head of Sustainability at Continental Tires.
Continental is also using silica derived from rice husk ash across its tire portfolio. The silica is manufactured by companies such as Solvay in Italy. The production method from biomass uses less energy than traditional processes. This supports the circular economy and contributes to a more sustainable supply chain.
Silica has been used in tire rubber compounds for about 30 years and complements carbon black. It helps reduce braking distances and rolling resistance, which can lower energy use and carbon dioxide emissions.

Carbon black offers great potential on the path to more sustainable tires.
Photo: Continental Tire
Carbon black can make up as much as 20% of a passenger car tire’s weight. It is critical for the strength and durability of tires. Continental uses different types of carbon black from suppliers such as Orion Engineered Carbons and Tokai Carbon, depending on the specific performance needs of a tire component.
Sustainable carbon black can be made from tall oil or from recycled pyrolysis oil derived from end-of-life tires. In both cases, Continental uses a mass balance approach, replacing a portion of fossil raw materials with alternatives and assigning those proportions to the final product. This allows continued use of existing production processes.
Continental is working with Pyrum Innovations to improve tire recycling through pyrolysis. The process extracts carbon black from used tires for reuse. Currently, the recovered carbon black is used in forklift tire production. The companies are working to expand its use to other tire types while meeting safety and performance requirements.
More Equipment

EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty
The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.
Read More →
Cummins, Paccar Ease DEF Derates After EPA Guidance
Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.
Read More →
America at 250: How the Truck Helped Connect a Continent
America was founded on revolutionary ideas, but it was built by movement. For 250 years, the nation has depended on ever-better ways to move people, products, and prosperity across a vast continent. No machine has carried that mission further — or more faithfully — than the truck.
Read More →
Mack Unveils America 250 Tribute Truck to Celebrate Nation's Semiquincentennial
Just in time for the Fourth of July! Mack unveils a brand-new patriotic, limited-edition, red, white, and blue truck wrap.
Read More →
Enhance Fleet Performance with High-Efficiency Auxiliary Power Units
Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.
Read More →
Rush Expands Gulf Coast Peterbilt Network With Louisiana Acquisition
The expanded Rush network gives fleets additional sales, service, leasing and collision repair support across Louisiana's major trucking markets.
Read More →
Photos: Shell SuperRigs Light Up Bristol Tennessee
Kenny Ziglar II of Rawlins, Wyo., captured Best of Show honors for the second consecutive year with his 2007 Peterbilt 379, nicknamed “Scrapin By,” at the 44th Annual Shell Rotella SuperRigs competition held June 25-27 at Bristol Motor Speedway in Bristol, Tenn.
Read More →
Waabi, Volvo Claim Breakthrough in Scaling Autonomous Trucking
Waabi says its AI-powered virtual driver successfully transferred to Volvo Autonomous Solutions' Volvo VNL Autonomous platform without retraining or additional data, a milestone the companies say could dramatically accelerate commercialization of autonomous trucks.
Read More →
Why the Mack Pioneer Signals a New Era in Class 8 Truck Design
After a public-road drive through eastern Pennsylvania, one thing became clear: Mack's new Pioneer isn't simply packed with technology -- it's been engineered around the driver in ways that could redefine long-haul trucking.
Read More →
Mack Defense Secures $47 Million to Continue Military Dump Truck Production
President Trump visited Mack Defense’s Macungie, Pennsylvania, facility on June 23 to tout a $47 million Heavy Dump Truck order.
Read More →

