Plus Adds H.E.L.P. Alerts to Autonomous Truck Capabilities
Plus has added the H.E.L.P. Alert system to its autonomous truck operating system to notify oncoming vehicles and law enforcement if a one of its autonomous trucks becomes disabled.

Plus has added the ESS H.E.L.P. roadside emergency management system to its suite of autonomous vehicle control technologies.
Photo: ESS
At CES 2024 (formerly the Consumer Electronics Show) in Las Vegas in January, HDT ran across a game-changer safety technology.
There, we saw a company called Emergency Safety Solutions, or ESS, which was bringing hazard lights into the modern era.
The company’s H.E.L.P. DeliverSafe digital lighting and alert system is a smart, and comprehensive safety system that brings full telematics and modern communication technology to vehicle emergency management systems.
Autonomous Safety Management
Now, Plus, a leading developer of autonomous driving software solutions has announced a strategic partnership to integrate H.E.L.P. Alerts from ESS with Plus’s Level 4 autonomous trucking solution, SuperDrive.

In the event of a breakdown, Plus autonomous trucks will automatically alert other motorists of the hazard and summon help from local law enforcement agencies.
Photo: Plus
This collaboration is a part of Plus’s mission to ensure its self-driving technology is ready for safe and efficient driverless trucking operations, the company said.
Plus will incorporate ESS’s hardware into the SuperDrive autonomous driving fleet, enhancing safety protocols in the event a truck is inoperable due to a system or base vehicle issue.
“H.E.L.P. Alerts will contribute to our comprehensive incident management capabilities by expanding our sensor architecture and enhancing communications with road users and emergency services,” said David Liu, CEO and co-founder at Plus. “This enhancement supports our progress toward completing our safety case, now at 75%, and achieving readiness for commercial driver-out operations soon. Autonomous trucks must excel in normal driving conditions and be prepared for the unexpected. This collaboration underscores Plus’s unwavering commitment to safety as the top priority across every level of our autonomous trucking technology and operations.”
Stephen Powers, COO and co-Founder of ESS, added, “By combining H.E.L.P. advance warning communications with Plus’s industry-leading AI-based autonomous driving technology, we are advancing safety for autonomous trucks and improving road safety for everyone. It is exciting to be part of the transformative change that autonomous trucks will bring to our economy and society.”
An Extra Layer of Warning
H.E.L.P. Alerts introduce a distinctive emergency warning feature, known as H.E.L.P. Lighting Alerts, which activates high-frequency flashing of the truck’s and trailer’s lamps in emergency situations. This feature alerts nearby vehicles and drivers to the presence of a disabled autonomous truck and any potential hazards.

H.E.L.P. is a fully automated emergency roadside management system.
Graphic: ESS
Additionally, H.E.L.P. Digital Alerts add an extra layer of advanced warning by broadcasting the real-time location of a stopped SuperDrive autonomous truck. These alerts are delivered through navigation apps and in-dash notifications, providing oncoming drivers with timely warnings to slow down and safely navigate around the disabled vehicle.
More Safety & Compliance

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition
Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.
Read More →
ZF Expands Commercial Vehicle Push in North America
ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.
Read More →
Truck Drivers Need More Than Another Alert
Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.
Read More →
Tesla Wants a Self-Driving Semi. Are Cameras Enough?
Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.
Read More →
What DOT’s Automated Vehicle Strategy Means for Trucking
The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.
Read More →
NYC Expands Speed, Pedestrian Safety Tech Across Fleet
New York City is expanding intelligent speed assistance and pedestrian-alert systems across its municipal fleet, moving the technologies from pilot programs into vehicle procurement and retrofit requirements.
Read More →
FMCSA Removes 110 Truck Driver Training Schools from Certified ELDT List
Federal regulators also are targeting more than 160 additional training providers and launching a nationwide audit of third-party CDL skills testers as part of a broader crackdown on trucking fraud.
Read More →
Beyond DOT Compliance: What Makes a Trucking Fleet Truly Safe?
A trucking fleet can follow every rule and still make unsafe decisions. The real test comes when safety conflicts with freight, productivity, or cost.
Read More →
Hours of Service Pilot Programs: FMCSA Readies for 2027 Rollout
Two pilot programs could eventually reshape hours-of-service rules, giving truck drivers options to pause their 14-hour clock or use longer split sleeper rest periods.
Read More →
New Guide Offers Pet Safety Tips for Truck Drivers
Hundreds of thousands of pets travel in truck cabs. A new safety guide from Volvo Trucks and the Center for Pet Safety offers practical advice for truck drivers who bring dogs and cats along for the ride.
Read More →
