At CES 2024 (formerly the Consumer Electronics Show) in Las Vegas in January, HDT ran across a game-changer safety technology.
Plus Adds H.E.L.P. Alerts to Autonomous Truck Capabilities
Plus has added the H.E.L.P. Alert system to its autonomous truck operating system to notify oncoming vehicles and law enforcement if a one of its autonomous trucks becomes disabled.

Plus has added the ESS H.E.L.P. roadside emergency management system to its suite of autonomous vehicle control technologies.
Photo: ESS
There, we saw a company called Emergency Safety Solutions, or ESS, which was bringing hazard lights into the modern era.
The company’s H.E.L.P. DeliverSafe digital lighting and alert system is a smart, and comprehensive safety system that brings full telematics and modern communication technology to vehicle emergency management systems.
Autonomous Safety Management
Now, Plus, a leading developer of autonomous driving software solutions has announced a strategic partnership to integrate H.E.L.P. Alerts from ESS with Plus’s Level 4 autonomous trucking solution, SuperDrive.

In the event of a breakdown, Plus autonomous trucks will automatically alert other motorists of the hazard and summon help from local law enforcement agencies.
Photo: Plus
This collaboration is a part of Plus’s mission to ensure its self-driving technology is ready for safe and efficient driverless trucking operations, the company said.
Plus will incorporate ESS’s hardware into the SuperDrive autonomous driving fleet, enhancing safety protocols in the event a truck is inoperable due to a system or base vehicle issue.
“H.E.L.P. Alerts will contribute to our comprehensive incident management capabilities by expanding our sensor architecture and enhancing communications with road users and emergency services,” said David Liu, CEO and co-founder at Plus. “This enhancement supports our progress toward completing our safety case, now at 75%, and achieving readiness for commercial driver-out operations soon. Autonomous trucks must excel in normal driving conditions and be prepared for the unexpected. This collaboration underscores Plus’s unwavering commitment to safety as the top priority across every level of our autonomous trucking technology and operations.”
Stephen Powers, COO and co-Founder of ESS, added, “By combining H.E.L.P. advance warning communications with Plus’s industry-leading AI-based autonomous driving technology, we are advancing safety for autonomous trucks and improving road safety for everyone. It is exciting to be part of the transformative change that autonomous trucks will bring to our economy and society.”
An Extra Layer of Warning
H.E.L.P. Alerts introduce a distinctive emergency warning feature, known as H.E.L.P. Lighting Alerts, which activates high-frequency flashing of the truck’s and trailer’s lamps in emergency situations. This feature alerts nearby vehicles and drivers to the presence of a disabled autonomous truck and any potential hazards.

H.E.L.P. is a fully automated emergency roadside management system.
Graphic: ESS
Additionally, H.E.L.P. Digital Alerts add an extra layer of advanced warning by broadcasting the real-time location of a stopped SuperDrive autonomous truck. These alerts are delivered through navigation apps and in-dash notifications, providing oncoming drivers with timely warnings to slow down and safely navigate around the disabled vehicle.
More Safety & Compliance

Aperia Expands Halo Platform with Steer-Tire Inflation System, Fifth-Wheel Integration
Aperia Technologies introduced a new automatic tire inflation system for steer axles and a partnership with Fontaine Fifth Wheel to integrate coupling status into its Halo Connect platform.
Read More →
Fleetworthy and HAAS Alert Expand Partnership Stopped Truck Protection Alerts
Fleetworthy and HAAS Alert expanded their partnership to deliver real-time digital alerts that warn motorists when commercial trucks are stopped roadside and notify truck drivers when approaching emergency responders.
Read More →
New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?
More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.
Read More →
Mack Introduces Mack Protect Collision Mitigation System for MD Series
Mack Trucks has expanded its proprietary Mack Protect collision mitigation platform to the Mack MD Series, bringing heavy-duty safety technology to medium-duty trucks operating in urban and regional environments.
Read More →
Smarter Maintenance Strategies to Keep Trucks Rolling
In today’s cost-conscious market, fleets are finding new ways to get more value from every truck on the road. See how smarter maintenance strategies can boost uptime, control costs and drive stronger long-term returns.
Read More →
Bison Transport, Mill Creek Motor Freight Win TCA Fleet Safety Awards Grand Prize
Two Canadian fleets earned the Grand Prize in the Truckload Carriers Association’s 2025 Fleet Safety Awards, recognizing the industry’s top safety performance based on accident frequency and safety programs.
Read More →
CVSA Issues New Inspection Guidance on ELD Tampering, False Logs
New guidance for commercial vehicle inspectors distinguishes between more traditional logbook violations and tampered ELD data that can result in mandatory 10-hour out-of-service orders.
Read More →
FMCSA Reinstates Field Warrior ELD to Registered Device List
One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.
Read More →
Daimler Truck North America Adds 360-Degree Exterior Camera System to Vocational, Medium-Duty Trucks
Daimler’s new factory-installed system integrates side and forward-facing cameras with in-cab touchscreen to improve jobsite visibility and reduce upfit complexity.
Read More →
Kodiak Integrates HAAS Alert’s Safety Cloud into Autonomous Trucking Platform
Kodiak has integrated HAAS Alert’s Safety Cloud platform into its autonomous vehicle control system to send real-time digital hazard alerts to nearby motorists.
Read More →
