KW Rastall Oil has become the first company in New Jersey to offer Neste renewable diesel fuel for fleet customers.

Renewable diesel fuel is a hydrotreated vegetable oil that is chemically identical to fossil diesel.

In a press release, KW Rastall said the move underscores its commitment to innovation, sustainability, and providing customers with cleaner energy alternatives.

A 100% Renewable Fuel

According to Neste, its MY Renewable Diesel is made from sustainably sourced, 100% renewable raw materials. The company said the use of MY Renewable Diesel can reduce GHG emissions by up to 75% over the fuel's life cycle compared to fossil diesel, paving the way for a cleaner, more sustainable future.

Neste said renewable diesel fuel delivers strong performance compared to fossil diesel, and since it is a "drop-in" solution, no modifications to existing diesel engines and fueling infrastructure are needed to make the switch.

MY Renewable Diesel not only offers environmental benefits but also provides operational advantages for businesses and consumers alike, Neste said.

Its compatibility with existing diesel engines and infrastructure means that customers can make a seamless switch to renewable diesel, without additional investment in new technology or equipment.

Availability for a Wide Range of Customers

KW Rastall has partnered with Diesel Direct, one of the largest distributors of renewable diesel in the country, to supply and brand its cardlock facility. This partnership launches the first retail truck stop in New Jersey equipped to offer Neste MY Renewable Diesel. Diesel Direct is thrilled to support this venture, marking a significant milestone in the availability and distribution of renewable fuels in the region.

KW Rastall’s decision to introduce Neste MY Renewable Diesel aligns with its mission to lead by example in the transition towards a more sustainable and environmentally friendly fuel landscape, according to company President David Rosenburgh.

"Our commitment to sustainability and innovation is at the core of everything we do," Rosenburgh said. "Offering Neste MY Renewable Diesel allows us to make a significant impact on reducing carbon emissions in New Jersey while providing our customers with a superior, drop-in replacement of traditional fossil diesel."

KW Rastall will be making Neste MY Renewable Diesel accessible to a wide range of customers, including fleet operators, transport companies, and individual consumers.

The fuel will be available at KW Rastall's retail fueling station in North Brunswick, its other NJ dispatch centers and through direct delivery services to fleets, job sites, tanks, and businesses.

KW Rastall said it invites businesses and consumers in New Jersey to join them in making a positive environmental impact by choosing cleaner fuels, such as renewable diesel. This initiative is a step towards reducing the state's carbon footprint and advancing towards a cleaner, more sustainable future.