Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

ATA Re-Launches Women In Motion as Council

The American Trucking Associations re-launched its Women In Motion program as an ATA council to promote the role of women in the trucking industry.

ATA Re-Launches Women In Motion as Council

The American Trucking Associations is placing a renewed focus on Women in Motion.

Source: ATA

2 min to read


The American Trucking Associations re-christened its Women In Motion program as an ATA Council, opening the door for women across the trucking and transportation industry to join a dynamic and growing community focused on professional development and mentorship.

“Since its inception, Women In Motion has been focused on promoting the role of women in the trucking industry,” said ATA COO Sarah Rajtik, co-chair of Women in Motion. “With this transition, we are hoping to capitalize on the work we’ve already done to reach a much larger group — creating more opportunities for women to connect and empower one another in order to make this great industry better for everyone.”

Ad Loading...

Previously, WIM was an ATA program, along with other programs such as America's Road Team, Lead ATA, and National Truck Driver Appreciation Week. As a council, Women in Motion joins other ATA councils, including the Technology & Maintenance Council, the National Accounting & Finance Council, the Transportation Security Council, and the Safety Management Council.

Benefits of Joining

Members of WIM are eligible to receive exclusive benefits, including:

  • Access to the WIM electronic yearbook.

  • Quarterly newsletters with special articles written by WIM members, upcoming events and ways to get involved.

  • Action alerts with legislative updates.

  • Member pricing on products, courses, events and more.

  • Priority placement when WIM Speakers’ Bureau speaker requests are submitted.

  • Access to WIM networking events at ATA meetings.

  • WIM ribbon at ATA events.

  • Eligible for any WIM awards.

  • Corporate members are listed on WIM website with link to company webpage.

  • Corporate members received a special logo that they can use to identify themselves as affiliates.

Ad Loading...

“I encourage any woman in this industry — from drivers to technicians and dispatchers to the C-suite — to come join us as we work to shape the future of this industry, breaking down barriers and paving the way for a new era of inclusivity and leadership in trucking,” said Iowa Motor Truck Association President and CEO Brenda Neville, co-chair of Women In Motion.

More Fleet Management

Red Kodiak-branded autonomous tractor with Charger-branded trailer backed up to warehouse
Fleet Management•October 30, 2026

Kodiak Lines Up Fleets for Driverless Trucking

An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.

Read More →
Illustration with Star of David and EEOC logo
Fleet Management•by News/Media Release•October 28, 2026

ITS Logistics Settles Religious Harassment Case

The Nevada-based logistics firm agreed to pay more than $396,000 to settle a religious harassment charge involving an employee's Jewish identity.

Read More →
Truck on divided interstate highway driving toward sunrise
Fleet Management•October 27, 2026

Your Trucks Are Busy. That Doesn’t Mean They’re Winning.

High utilization doesn’t always mean strong margins. Looking beyond the current load can help fleets make better dispatch decisions and get more value from each truck’s time.

Read More →
Ad Loading...
ATA economist Bob Costello speaking beside a graph showing truckload operating costs rising as freight revenue per mile declined after 2022.
Fleet Management•by Deborah Lockridge•October 22, 2026

Why This Trucking Recovery Is Different

Freight demand remains sluggish, but rising costs and tougher enforcement have taken enough capacity out of the market to change the outlook for motor carriers.

Read More →
PS Coach tablet interface showing a driver’s coaching inbox, safety event video and coaching advice for a harsh-braking event.
Fleet Management•by News/Media Release•October 21, 2026

Platform Science Adds Dispatch and Safety Tools

Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.

Read More →
Screen capture showing PrePass Intelligence data on tolls
Fleet Management•by News/Media Release•October 21, 2026

PrePass Intelligence Mines Fleet Bypass, Toll and Safety Data

PrePass Intelligence helps fleets measure bypass savings, flag potential toll overcharges, and spot suspicious transactions by combining data from separate systems.

Read More →
Ad Loading...
Computer screen showing examples of what fleets could ask Motive AI Agents to do
Fleet Management•by Staff•October 20, 2026

Motive Adds AI Agents for Fleet Operations

New tools automate follow-up on fleet data, from maintenance work orders to driver alerts, with two-way voice conversations planned for later this year.

Read More →
Graphic art with a heavy-duty tractor trailer and a work truck with the words "trivia lunch"
Fleet Management•by Lauren Fletcher•October 19, 2026

Can You Beat Our Trucking Trivia Challenge?

Test your truck knowledge with 19 trivia questions from Heavy Duty Trucking Exchange. Can you keep up with the fleet pros?

Read More →
Four horizontal and two vertical video screens show different aspects of BeyondTruck's new compatibility engine
Fleet Management•by Deborah Lockridge•October 19, 2026

BeyondTrucks Adds Rules Checks to Dispatch

New Compatibility Engine checks driver qualifications, equipment requirements and fleet policies before loads are dispatched.

Read More →
Ad Loading...
Gloved hand fueling a truck beside a graphic listing ATRI’s top three trucking concerns for 2026: fuel prices, lawsuit abuse reform and CSA.
Fleet Management•by Deborah Lockridge•October 19, 2026

Diesel Prices Hijack Trucking’s Worry List

ATRI’s annual survey finds cautious optimism about freight, but diesel costs, litigation, and insurance continue to squeeze fleets. Drivers have different priorities on several issues.

Read More →