Tenstreet Acquires TruckMap, Launches Reward, Fuel Programs

Tenstreet, a provider of driver recruiting software and workflow solutions for the transportation industry, has acquired transportation routing company TruckMap.

Chicago-based TruckMap is a mobile app for truck drivers that provides updates on parking availability, access to local truck services, and truck-optimized GPS routing. These functionalities will be incorporated into Tenstreet's Driver Pulse App, adding to its existing features such as mobile job application, online training courses, and fuel pricing information.

Tenstreet made the announcement at its 2023 User Conference in Las Vegas, where it also announced enhancements to its Driver Pulse App.

Improvements include a new rewards platform called Applause Rewards, which lets carriers grant points to drivers at significant milestones and to reinforce positive habits. Applause Rewards can be given to drivers for behaviors such as receiving a customer compliment, helping another driver, or driving safely for several months in a row. Points can also be automatically delivered for events such as birthdays and work anniversaries. These points can then be redeemed for gift cards at various driver-preferred vendors.

The rewards functionality can also be used to run sweepstakes for drivers. Carriers determine tasks that drivers can complete to earn entries into weekly and monthly sweepstakes, gamifying behaviors they want to encourage, and keeping drivers engaged and rewarded. 

Additionally, Tenstreet introduced a set of fuel-efficiency offerings as part of its True Fuel service. The system allows a more equitable assessment of driver fuel usage than a traditional miles-per-gallon approach. The new offerings allow carriers one-tap implementation of a comprehensive fuel-incentive program, powered by Driver Pulse and the newly introduced rewards system. Carriers can also leverage telematics-based fuel-usage data for advanced fuel efficiency.