The Georgia Ports Authority is one of the initial partners in the DOT's FLOW supply-chain...

The Georgia Ports Authority is one of the initial partners in the DOT's FLOW supply-chain visibility pilot project.

Photo: Georgia Ports Authority

The transportation and logistics industry has been talking about the need for greater supply-chain visibility for most of the 21st century, although it’s really accelerated in the last few years. Now the federal government is getting into the act as it continues its effort to unsnarl supply chains.

On March 15, the Biden-Harris Administration and U.S. Department of Transportation announced a major initiative to make the supply chain more efficient by making it more transparent.

The DOT-led program, Freight Logistics Optimization Works (FLOW), aims to help speed up delivery times and reduce consumer costs. FLOW will pilot the exchange of key freight information among the parts of the goods movement supply chain.

FLOW builds on the Biden administration’s continued efforts to address supply chain challenges in both the short term and the long term.

“The lack of digital infrastructure and transparency makes our supply chains brittle and unable to adapt when faced with a shock,” explained a White House fact sheet. “The goods movement chain is almost entirely privately operated and spans shipping lines, ports, terminal operators, truckers, railroads, warehouses, and cargo owners such as retailers. These different actors have made great strides in digitizing their own internal operations, but they do not always exchange information with each other. This lack of information exchange can cause delays as cargo moves from one part of the supply chain to another, driving up costs and increasing goods movement fragility.”

In an interview with SiriusXM, Transportation Secretary Pete Buttigieg said, “one of the things we’ve learned … is that there’s a lack of data. Simple data you would assume everyone has. The ability of a company like Target to know exactly when and where its products are in containers. But because there’s so many players involved… that data is not always shared.”

FLOW includes 18 initial participants that represent diverse perspectives across the supply chain, including private businesses, trucking, warehousing, and logistics companies, ports, and more. The plan is to include more partners in the future. This initial phase aims to produce a proof-of-concept freight information exchange by the end of the summer.

Buttigieg explained to SiriusXM’s Julie Mason, “Ultimately what you’ll get is a digital tool, probably in the form of a website. But the intent is not for this to be a large, government owned and operated tool. We’re facilitating this, but it’s really going to come down to the private-sector players sharing.

"A lot of companies are used to holding tight onto their data, but this is not propriety data, trade secrets…. This is information like what’s the last day you can turn a container around and still have it on a ship if you’re exporting something. What’s the warehouse capacity so that a truck driver knows when they can arrive at a warehouse and actually be able to pick something up and drop something off. When are the containers ready at the port? We have a lot of truck drivers who get stuck waiting for hours because they’re not ready at the port to get the specific container that they’re there to pick up.”

The initial 18 partners in the FLOW project are:

Port authorities:

  • Port of Long Beach
  • Port of Los Angeles
  • Georgia Ports Authority

Ocean carriers:

  • MSC

Terminal operators:

  • Fenix Marine Terminal
  • Global Container Terminals


  • Albertsons
  • Gemini Shippers
  • Land O’ Lakes
  • Target
  • True Value


  •  CH Robinson


  • DCLI
  • FlexiVan

Logistics and warehousing:

  • FedEx
  • Prologis
  • UPS

“Greater transparency — knowing where a vessel or a container is at every stage of transit — would provide the predictability cargo owners and logistics providers need to optimize the use of resources,” said Griff Lynch, executive director of the Georgia Ports Authority, in a statement released by DOT. “Through better communication, aspects of the supply chain such as timing on production, staffing, trucks and chassis, and warehouse space can be fine-tuned for greater efficiency and velocity.”

Within one month of the FLOW launch, DOT will launch a web page to gauge industry interest in participation and data sharing for a potential long-term FLOW effort.

On his Twitter account, Buttigieg said, “Sharing data is key to making the most of the physical infrastructure we have. Meanwhile, we’re also enhancing and adding capacity — and getting creative to help supply chains move quicker.”

    About the author
    Deborah Lockridge

    Deborah Lockridge

    Editor and Associate Publisher

    Reporting on trucking since 1990, Deborah is known for her award-winning magazine editorials and in-depth features on diverse issues, from the driver shortage to maintenance to rapidly changing technology.

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